Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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How Much 'Better' Than Linear Can Streaming Advertising Get?

How Much 'Better' Than Linear Can Streaming Advertising Get?

With both Netflix and Disney+ about to enter the fray, ad-supported streaming is about to get a lot more competitive.  And with the world’s largest streaming service diving in...

YouTube Hashtags: What Marketers Need to Know

YouTube Hashtags: What Marketers Need to Know

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or...

Communication Trends Are Changing Sales Strategy | Blog

Communication Trends Are Changing Sales Strategy | Blog

Much of what I help clients accomplish with modern selling strategy and sales training is about communication trends. The modern sales professional understands buying decisions...

Industry Leaders Talk Challenges, Trends in Promotions East Panel

Industry Leaders Talk Challenges, Trends in Promotions East Panel

ASI President & CEO Tim Andrews moderated the discussion, which featured executives speaking about ongoing challenges and what the new year will hold for the industry. Heading...

‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

Costs and requirements for coverage are increasing, but certain industry companies deem the protection essential and are investing. Still, others are eschewing coverage, saying...

On-Demand Sales Training Webinars | Paul Castain

On-Demand Sales Training Webinars | Paul Castain

There are two approaches to handling objections. The first way is to create a more objection-resistant phone pitch. The other way is to have a strong arsenal of rebuttals. Lucky...

Fancy Image Decorations: Masks and Advanced Hover Effects | CSS-Tricks

Fancy Image Decorations: Masks and Advanced Hover Effects | CSS-Tricks

Fancy Image Decorations: Masks and Advanced Hover Effects Temani Afif on Oct 21, 2022 Let’s put those CSS skills to work! Claim $50 in free hosting credit on Cloudways with code...

How Business Leaders Can Help Their Brands Thrive During a Recession - CEO.digital

How Business Leaders Can Help Their Brands Thrive During a Recession - CEO.digital

CEO.digital How Business Leaders Can Help Their Brands Thrive During a Recession By - 19th October 2022 Modern enterprise leaders are grappling with the reality of political...

The Great Escape: Creating a ‘Sanctuary’ for Event Attendees

The Great Escape: Creating a ‘Sanctuary’ for Event Attendees

Lilian Shen, MBA, is the director of marketing for CORT Events, the leading furniture rental supplier for events, meetings and trade shows in the contiguous U.S. She has served...

Tools That Fight Disinformation Online

Tools That Fight Disinformation Online

Tools That Fight Disinformation Online Search for tools that fight disinformation by name, type, or by keyword: Search by Keyword Adblock Plus Adblock Plus is a browser...

Back to the Future for B2B Marketers?

Back to the Future for B2B Marketers?

Call it the revenge of analog. Despite the ongoing lurch to digital marketing for the past several years, pre-web advertising vehicles such as direct mail are making a comeback....

Scale Your B2B Lead Generation With Discovery Ads

Scale Your B2B Lead Generation With Discovery Ads

B2B lead generation marketers: Have you tried Google Discovery ads yet? Unlike Search ads, Discovery ads are visual, responsive, and dynamic. Format and exact layout will...