Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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The Shopper Speaks: Online shoppers buy early amid heightened holiday expectations

The Shopper Speaks: Online shoppers buy early amid heightened holiday expectations

The 2022 holiday season is on the horizon. It seems holiday shopping starts earlier each year, with July’s Amazon Prime Day sales and now a second round of sales from Amazon and...

Where Is The Next Level? And Has Anybody Seen It?

Where Is The Next Level? And Has Anybody Seen It?

I never want to achieve a ‘Wow Factor’ and I have no interest in progressing to the ‘Next Level’. Both are subjective and arbitrary achievements with no impact on what I do and...

IT Budgets and Tech Purchasing Trends for 2023 | Webbiquity

IT Budgets and Tech Purchasing Trends for 2023 | Webbiquity

With inflation at a 40-year high, soaring energy costs, and a plunging stock market, what’s the outlook for IT and B2B tech spending in 2023? The answers may surprise...

The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

Writing can at times feel like birthing a Honda Civic: It's hard. It's not pretty. You sweat a lot. And writing can feel like inching your way along a pitch-black, long tunnel....

The Digital PR Campaign Format Report - Bottled Imagination

The Digital PR Campaign Format Report - Bottled Imagination

The most effective formats for content marketing and Digital PR do change over time. When I first started out in the industry, calculators and infographics were an effective way...

Content Editors: The Training and Skills You Need for In-Demand Jobs

Content Editors: The Training and Skills You Need for In-Demand Jobs

If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal — not exactly the marks you’d expect...

The Next Big Thing in Video Content Marketing Trends

The Next Big Thing in Video Content Marketing Trends

Video marketing is growing within the content marketing industry. It’s no surprise that the world has gone video crazy. Check out Youtube or TikTok and catch up on the latest...

125 Best People to Follow on Twitter for Social Media Geeks

125 Best People to Follow on Twitter for Social Media Geeks

I pretty much owe my whole career to Twitter. I’ve met & learned from some of the best people in my industry there. In fact, it's safe to say that I wouldn't be where I am...

Why this nonprofit is using augmented reality to cut through the divisive noise of social media

Why this nonprofit is using augmented reality to cut through the divisive noise of social media

Why this nonprofit is using augmented reality to cut through the divisive noise of social media October 26, 2022 By Marty Swant Can a message from the face of a $5 bill improve...

TikTok SEO: Understanding the TikTok Algorithm

TikTok SEO: Understanding the TikTok Algorithm

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. TikTok has quickly become a viral...

Creating Animated, Clickable Cards With the :has() Relational Pseudo Class | CSS-Tricks

Creating Animated, Clickable Cards With the :has() Relational Pseudo Class | CSS-Tricks

The CSS pseudo class is rolling out in many browsers with Chrome and Safari already fully supporting it. It’s often referred to it as “the parent selector” — as in, we can...

Movement and Visibility Detection with CSS and JS ????

Movement and Visibility Detection with CSS and JS ????

Although CSS has added so many features recently, we still have to use JavaScript to detect when an element becomes visible? As this year's State of CSS survey is open for...