Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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 Adapt & Innovate to Stay Ahead

Adapt & Innovate to Stay Ahead

New media channels have always forced the advertising industry to adapt, but their proliferation since the ’90s has been uniquely disruptive. In that time, technological...

“The Dumb Money Is Gone”: Is the Podcast Boom Going Bust?

“The Dumb Money Is Gone”: Is the Podcast Boom Going Bust?

In early 2015, not long after Serial came out of left field and inaugurated a golden age of podcasting, another breakout audio production caught fire. The show, Invisibilia, a...

Marketing Content to Gen Z? You Better Play by Their Rules

Marketing Content to Gen Z? You Better Play by Their Rules

Content Creation / Editorial processes / Content Marketing World / Examples / Idea generation Marketing Content to Gen Z? You Better Play by Their Rules As Generation Z emerges...

Brands are ditching their usual influencer marketing strategies for NIL deals

Brands are ditching their usual influencer marketing strategies for NIL deals

Ever since the NCAA gave college athletes the chance to profit off of their names, images, and likenesses with its NIL policy, brands have been lining up to court them. Almost...

Is AI the Future of Video Creation? We Asked Wistia's Head of Production

Is AI the Future of Video Creation? We Asked Wistia's Head of Production

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being anROI powerhouse andtop lead generator, video is a...

NDI Tool for High Density Conversion for SDI to NDI and NDI to SDI

NDI Tool for High Density Conversion for SDI to NDI and NDI to SDI

IP Video Overview BRIDGE NDI 3G is a 1RU gateway offering high density conversion from 3G-SDI to NDI and NDI to 3G-SDI for both multi-channel HD and 4K/UltraHD. Designed to drop...

Here's What Video Content Marketing Actually Is and Why You Must Have It

Here's What Video Content Marketing Actually Is and Why You Must Have It

Content marketing is one of the most effective digital marketing techniques in attracting target audiences to a business. Content creates awareness about a business and its...

XML sitemap generator

XML sitemap generator

Sam is an international Ecommerce SEO Consultant with experience implementing enterprise-level SEO strategies. Tool name Using our XML sitemap generator March 31, 2023 5...

Blue state, red state: Where you live may determine whether you can work from home

Blue state, red state: Where you live may determine whether you can work from home

Tavalicia Bell, a 26-year-old shipping dispatcher, was imagining a life working from home, her dog Cody by her side, she said as she hurried to finish her cheesesteak. But in...

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2023 | Thinkers360

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2023 | Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2023. Congratulations to all our thought leaders...

Why Responsiveness is a Top Indicator of Brand Success

Why Responsiveness is a Top Indicator of Brand Success

The Number One Indicator of Your Brand’s Success? Responsiveness! Influencer Marketing , Winfluence Podcast / March 13, 2023 March 13, 2023 / 4 minutes of reading We’ve got a...

Why Influencer Marketing Might be Right for Your Business

Why Influencer Marketing Might be Right for Your Business

Influencer marketing has evolved into one of the most popular and influential forms of advertising this century. With the rise of social media, influencers have the ability to...