Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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5 Ways to Leverage Podcast Features in Your Marketing Strategy - RichPerry

5 Ways to Leverage Podcast Features in Your Marketing Strategy - RichPerry

Today I’m going to share a common mistake entrepreneurs make when it comes to getting on podcasts and how you can get the smart advantage by optimizing your expert features. I...

The Three Keys: Data. Trust. Intent.

The Three Keys: Data. Trust. Intent.

Mike Donohue a colleague of over 30 years during his 4A’s (American Association of Advertising Agencies) and ANA (Association of National Advertisers) career embraced the...

How to Schedule Linkedin Posts | Bulkly

How to Schedule Linkedin Posts | Bulkly

How to Schedule Linkedin Posts How to Schedule Linkedin Posts Andrew Dunn If you own a business, work for a company, or are involved in business in any way and you’ve not yet...

How to Change the Promo Industry’s ‘Brandfill’ Reputation

How to Change the Promo Industry’s ‘Brandfill’ Reputation

There’s an unfortunate irony to it. The promotional products industry is full of branding experts. And yet, the market has a branding problem. Like it or not, there persists a...

20+ Best SVG Fonts for Designers (Free & Premium)

20+ Best SVG Fonts for Designers (Free & Premium)

Related Articles The days of fonts being created by hand are long gone. These days fonts tend to be created through the use of design programs and one of the most recent formats...

When Criticism Isn't Constructive

When Criticism Isn't Constructive

Last week I had the opportunity to attend and speak at the brand-new Promotions East show in the crown jewel of the east coast, Atlantic City, NJ. Both the location and the show...

Nonprofit Event Planning Checklist | Charity Fundraising Event | IBTM World

Nonprofit Event Planning Checklist | Charity Fundraising Event | IBTM World

Facebook Twitter LinkedIn Copy link Events are a fantastic way of raising money for nonprofit organisations. They offer a lot of value to attendees and can be a fantastic way to...

Why Rebrand? The Backstory of raywenderlich.com

Why Rebrand? The Backstory of raywenderlich.com

Kodeco is the new raywenderlich.com! Learn where it all started, and what led us to a rebrand. This post is one in a series about our rebrand; read them all here: Introducing...

Jack Hollingsworth - iPhone Photography Expert with Jack Hollingsworth

Jack Hollingsworth - iPhone Photography Expert with Jack Hollingsworth

Focus 4/28 (3:33) Lack of focus is often the prime reason the most images fail. You can correct almost everything else (exposure/white-balance) but you can’t correct an...

Kagan: Facebook ignores hacked user plea for help

Kagan: Facebook ignores hacked user plea for help

We’ve all heard the horror stories about stolen identities when our names and photos are stolen and used to create fake accounts on social media like Facebook and Twitter. It...

 Next generation event experience platform

Next generation event experience platform

in touch! The Swiss army knife of virtual experience platforms This platform brings all your virtual event functionality into one place, tied into a clean, minimialist and...

Marketing leadership: The dangers of ego

Marketing leadership: The dangers of ego

Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your...