Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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What Is Design Thinking for CX?

What Is Design Thinking for CX?

Design thinking is an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of design thinking, ensuring...

This app is like ChatGPT for your email, and it changed my life | Digital Trends

This app is like ChatGPT for your email, and it changed my life | Digital Trends

I can write a few thousand words about how emails are the bane of my existence, but I have to sip the bitter nectar of my professional reality every morning as I open my eyes...

Internet Marketing Dos and Don’ts for Law Firms | JD Supra

Internet Marketing Dos and Don’ts for Law Firms | JD Supra

Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online...

The Ultimate Guide to Micro-Influencers - The Social Media Hat

The Ultimate Guide to Micro-Influencers - The Social Media Hat

Social media marketers are gradually shifting their attention from big influencers to micro influencers, who have much less followers. The basic idea behind this trend is to...

SEO Blueprint | Credo

SEO Blueprint | Credo

SEO Blueprint This Course Costs $597 As Of July 19th, 2022 It’s your job to grow website traffic that actually converts into revenue, rather than just looking good in your...

I started my online marketing business with just $22. Here's how I control costs and keep things flexible.

I started my online marketing business with just $22. Here's how I control costs and keep things flexible.

When Mallory Rowan was 21 years old, she started her first e-commerce business selling powerlifting apparel. She left corporate America, where she didn't like the strict hours,...

How your business can leverage email marketing for closer customer relationships

How your business can leverage email marketing for closer customer relationships

Middle-market companies are always looking for ways to grow their e-commerce presence and leverage their goods and services to increase their revenue. To establish closer...

‘The Mammoth Meatball’—inside the year’s tastiest marketing stunt so far

‘The Mammoth Meatball’—inside the year’s tastiest marketing stunt so far

Bas Korsten enjoyed waves of pop-culture attention in 2016 when he and J. Walter Thompson Amsterdam unveiled “The Next Rembrandt,” an early AI project that used machine leaning...

Affiliates on the job market; politics on social media

Affiliates on the job market; politics on social media

A few weeks ago, our student affiliate Bridget Barrett asked if CITAP was tracking which of our affiliates were on the job market this season. At her excellent recommendation,...

The Age of the Celebrity Social-Media Owner

The Age of the Celebrity Social-Media Owner

What do you get the contrarian billionaire who has everything? Try a social network to call their own. It certainly seems like the hot new thing. Almost one year ago, Donald...

How to Identify and Refresh Outdated Content | PromotionWorld

How to Identify and Refresh Outdated Content | PromotionWorld

Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your...

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables...