Marketing Wins During a Recession
Marketing Wins During a Recession WHEN THE MARKET IS A MESS, THE BEST BRANDS GET TO WORK There's a lot of talk these days about recession: Are we in one? Is there one on the...
07/10/2023
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Identity Marketing
At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.
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4 communication best practices agencies must employ early in Q4
Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of...
07/10/2023
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Can unions save newsrooms from their cost-cutting corporate owners?
In a contract bargaining meeting on Wednesday, October 12, Gannett, which had just made what senior reporter Diane Smithcharacterized on Twitteras an “insulting, lowball...
07/09/2023
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The Top 6 Search Engines, Ranked by Popularity
Oftentimes, marketers focus heavily on Google when vying for traffic. It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the...
07/09/2023
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The Ultimate Guide to Sales Kickoffs: 2023 Themes, Agendas, and Templates
Posted in: Best Practices , Featured , Sales , Sales Enablement , Sales Training , Trending It’s never too early to start planning for the new year — especially when it comes...
07/09/2023
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The Value of Multi-Line & Factory Reps / PromoJournal - Cliff's Notes
The Value of Multi-Line & Factory Reps When I was a distributor (I really dislike that term, you are more than that), I had a very jaded view of multi-line and factory reps,...
07/09/2023
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Why empathy matters in branding
Empathy- the ability to understand and share the feelings of others. Empathy is a skill perhaps often misunderstood in today’s modern society, however the importance of empathy...
07/09/2023
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Branding Needs A Rebrand
It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with...
07/08/2023
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What every marketer needs to know about programmatic advertising
MarTech » Programmatic Advertising » What every marketer needs to know about programmatic advertising What every marketer needs to know about programmatic...
07/08/2023
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How to Use AI to Generate Images in WordPress
Do you want to use artificial intelligence tools like DALL.E to generate images in WordPress? AI-generated images can be a good alternative to generate images for your...
07/08/2023
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Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”
Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy” The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always...
07/08/2023
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Social Media Careers: Skills Needed, Where to Look, and Jobs to Consider
Today, masses are flocking to social media platforms for literally everything – fun, shopping, connecting with brands, seeking jobs… you name it! Since businesses are after the...
07/08/2023
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