Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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How To Get Started Creating Thought Leadership Content

How To Get Started Creating Thought Leadership Content

What do Tim Ferriss, Seth Godin, and Laura Goodrich have in common? They’ve all established themselves as an authority in their field. In other words, they’re thought...

Navigating the Unknown: Solutions for Unexpected Trade Show and Conference Issues   - Personify

Navigating the Unknown: Solutions for Unexpected Trade Show and Conference Issues   - Personify

Even when you plan and have a solid strategy, things can go awry at your next trade show or conference. It might be something big like a power outage, speaker no-show, or minor...

Technology, smart planning are career keys to making the most of a trade show

Technology, smart planning are career keys to making the most of a trade show

Whether you're an exhibitor or an attendee at a trade show, there are strategies to implement to get the most out of your experience and even enhance your career.  They're an...

Social Media Laws Could Soon Be Tested at the Supreme Court

Social Media Laws Could Soon Be Tested at the Supreme Court

Policy Social Media Laws Could Soon Be Tested at the Supreme Court New laws in Florida and Texas set the stage for states to have more control over what’s posted on social...

A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Promo Products Businesses

A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Promo Products Businesses

Merger and acquisition activity in the industry has been on the rise over the last 15 months. Jamie Watson, an expert consultant on such deals, shares what you need to do to...

Perspectives: The Team Supporting You

Perspectives: The Team Supporting You

Although my colleagues may sometimes tell you it feels like it’s been much longer, I just passed my one-year anniversary since taking over at PPAI in August 2021. It’s been a...

Sustainable digital industrial wallpaper printing for all applications

Sustainable digital industrial wallpaper printing for all applications

Founded in 1925, the company is run by Christofer and Irene Gimmersta in the third generation. In the course of time, Gimmersta Wallpaper has been awarded the title of purveyor...

Instagram is politely reminding you to be nicer — and it actually seems to work

Instagram is politely reminding you to be nicer — and it actually seems to work

It’s no secret that Instagram has major problems with harassment and bullying on its platform. One recent example: a report that Instagram failed to act on 90 percent of over...

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many...

Topic Clusters: The Next Evolution of SEO

Topic Clusters: The Next Evolution of SEO

Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR:Influential search engines like Google have changed their algorithm to favor...

Responsive Animations for Every Screen Size and Device | CSS-Tricks

Responsive Animations for Every Screen Size and Device | CSS-Tricks

Responsive Animations for Every Screen Size and Device Cassie Evans on Oct 20, 2022 Let’s put those CSS skills to work! Claim $50 in free hosting credit on Cloudways with code...

5 tips for startup social media managers to stay on top of their game - The Crowdfire blog

5 tips for startup social media managers to stay on top of their game - The Crowdfire blog

Being a social media manager for a rapidly growing startup isn’t easy. Bouncing between being a content writer, photographer, and customer outreach specialist at a moment’s...