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YouTube Shorts: Your Next Event Marketing Strategy? - Personify

YouTube Shorts: Your Next Event Marketing Strategy? - Personify

Did you know that the first video on YouTube was only 18 seconds long? Since its debut in 2005, the video giant’s creators have learned that content does not need to be lengthy...

Major Trade Shows and Events Cancel as Hurricane Ian Bears Down on Florida

Major Trade Shows and Events Cancel as Hurricane Ian Bears Down on Florida

Packing maximum sustained winds of 155 mph, H​urricane Ian is expected to make landfall in southwest Florida on Wednesday as one of the region’s most intense hurricanes on...

NAB Returns To The Big Apple

NAB Returns To The Big Apple

As the broadcast industry continues to normalize after two years of upheaval from the COVID-19 pandemic, the NAB Show New York returns to the Jacob Javits Center next month. The...

Looking back at the iconic Bauma trade show

Looking back at the iconic Bauma trade show

After a delay and other challenges associated with the Covid-19 pandemic, Bauma 2022 will happen this month in Munich! Big beers, big pretzels, big sausages and big machines....

The legacy effect of events | IBTM Events

The legacy effect of events | IBTM Events

Legacy is an accelerator of culture. While events – especially business conferences and major sporting spectacles – are an excellent catalyst for legacy. Take this summer’s...