Ministers have budgeted more than £930m on buying advertising space in an effort to sell government policies in the lead-up to the next election, new analysis has revealed. The...
12/12/2023
Oaks Hotels, Resorts & Suites has launched a new brand communications platform ‘Happy folks choose Oaks’, with an integrated campaign, curated by MASH. Oaks, which operates...
11/26/2023
When it comes to celebrity-aligned brands, they don’t get any wilder than Tyson 2.0. The former heavyweight boxing champ likes his weed, and he has formed a company and brand...
10/18/2023
The Geico Gecko and those infamous cavemen. Flo from Progressive. Professor Burke from Farmers. LiMu Emu. Jake from State Farm… the list is enviable and you know what? Mention...
10/10/2023
Years ago, the first thing a person did after officially entering into a relationship was run to Facebook and declare their relationship status via a drop-down menu. Facebook’s...
10/04/2023
That’s the essence of “White Coat Rebels,” a Participant Media documentary premiering Oct. 18, on the Fuse linear channel and Fuse+ streaming service, which target a young,...
10/02/2023
Todd Sampson’s documentary about how the internet is a giant, unregulated psychological experiment that is changing us is not alarmist, it’s just reality, the former advertising...
09/28/2023
The uber-networker David Berkowitz answers our burning questions about search marketing and where it’s headed. Learn why paid search advertising is growing so quickly (hint: the...
08/24/2023
Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed. But when it comes to building...
08/02/2023
Privacy Law Essentials for Digital Advertising Professionals Oct 26, 2022 / 1:00 pm – 2:30 pm EST $249 - IAB Member Register Overview This course is for Digital Advertising...
08/02/2023
As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram —...
07/27/2023
A recent article left me genuinely shocked. The author, Sam Kriss, predicts thedeath of the Internet. At first glance, that’s a ridiculous forecast. Everywhere I go people...
07/27/2023