
Meta Ads Automation: An Advertiser's Guide
Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...
01/29/2023
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Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...
01/29/2023
Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...
01/26/2023
Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While...
01/21/2023
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...
01/20/2023
This is the fifth year Business Insider is recognizing rising talent within ad agencies. We considered people from a variety of roles and backgrounds, including media,...
01/14/2023
One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising. I wanted to see if the person most connected to the product could...
01/02/2023
More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...
01/02/2023
So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the...
12/09/2022
So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the...
10/24/2022
So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the...
09/09/2022
So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the...
07/25/2022
So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the...
06/09/2022