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Marketing Communications | What Does the Future Hold for Search?

Marketing Communications | What Does the Future Hold for Search?

The uber-networker David Berkowitz answers our burning questions about search marketing and where it’s headed. Learn why paid search advertising is growing so quickly (hint: the...

The 5 Habits of Highly Effective Advertising

The 5 Habits of Highly Effective Advertising

Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed.  But when it comes to building...

Privacy Law Essentials for Digital Advertising Professionals

Privacy Law Essentials for Digital Advertising Professionals

Privacy Law Essentials for Digital Advertising Professionals Oct 26, 2022 / 1:00 pm – 2:30 pm EST $249 - IAB Member Register Overview This course is for Digital Advertising...

Up-and-Coming Social Media Platforms For Your Business 

Up-and-Coming Social Media Platforms For Your Business 

As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram —...

Has the Internet Reached Peak Clickability?

Has the Internet Reached Peak Clickability?

A recent article left me genuinely shocked. The author, Sam Kriss, predicts thedeath of the Internet. At first glance, that’s a ridiculous forecast. Everywhere I go people...

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his...

Consumers Rethinking The Holidays - Here's What It Means For Advertising

Consumers Rethinking The Holidays - Here's What It Means For Advertising

IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans...

What every marketer needs to know about programmatic advertising

What every marketer needs to know about programmatic advertising

MarTech » Programmatic Advertising » What every marketer needs to know about programmatic advertising What every marketer needs to know about programmatic...

How Much 'Better' Than Linear Can Streaming Advertising Get?

How Much 'Better' Than Linear Can Streaming Advertising Get?

With both Netflix and Disney+ about to enter the fray, ad-supported streaming is about to get a lot more competitive.  And with the world’s largest streaming service diving in...

App Store Review Guideline updates now available - Latest News - Apple Developer

App Store Review Guideline updates now available - Latest News - Apple Developer

App Store Review Guideline updates now available October 24, 2022 The App Store Review Guidelines have been updated to support new features in upcoming OS releases, better...

How Is Social Media Helping the Economy? - EconoTimes

How Is Social Media Helping the Economy? - EconoTimes

In this increasingly connected world, the public demands quick, brief updates on pressing topics that are growing daily. A decade ago, government agencies were not very fond of...

Creating Successful Facebook Ad Campaigns: A Full Guide

Creating Successful Facebook Ad Campaigns: A Full Guide

If you’re looking to create successful Facebook ad campaigns, look no further than this comprehensive guide. In it, we’ll cover everything from the basics of setting up your...