Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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What stakeholders should expect from SEO

What stakeholders should expect from SEO

I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO demands time to see...

How to Sell on Pinterest Without a Website | Webdesigner Depot

How to Sell on Pinterest Without a Website | Webdesigner Depot

You don’t need an online shop to sell on Pinterest, but owning one can give you the upper hand. The only problem is that managing an eCommerce store is expensive. On the other...

6-Step Core Web Vitals Guide: How To Improve Website Rankings

6-Step Core Web Vitals Guide: How To Improve Website Rankings

Is your website losing rankings? Worried that your site isn’t meeting Google’s Core Web Vitals criteria? Want to optimize the page speed of your website but aren’t sure what to...

Recent Hotel Earnings Tell Us Brands See Resilience in Development Pipelines

Recent Hotel Earnings Tell Us Brands See Resilience in Development Pipelines

While economic storm clouds gather, public hotel companies said in earnings calls that their deal and development work remains largely strong — and intact. Earnings seasons for...

The Adapter’s Advantage: Bill Harmon on Selling With Greater Purpose

The Adapter’s Advantage: Bill Harmon on Selling With Greater Purpose

Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success. In this episode, financial services executive Bill Harmon, chief client officer at Voya...

Exclusive: How TikTok scrutinizes and scores the creators on its shopping platform

Exclusive: How TikTok scrutinizes and scores the creators on its shopping platform

A career as a TikTok creator can be described as equal parts glamorous and soul-crushing. You don’t need to look far for stories of those who achieved Tok-stardom, only to be...

How Brands Can Harness Web3 Fandom

How Brands Can Harness Web3 Fandom

The move toward Web3 is changing what it means to be a fan -- and brands need to shift their thinking as well. Web 2.0 has relied on Big Data to drive engagement by tracking...

16 Best Sales Training Programs

16 Best Sales Training Programs

Here is our list of the best sales training programs. Sales training programs are courses, workshops, or seminars that assess and improve the skill level of salespeople. These...

7 Fascinating Photography Facts You Probably Didn't Know

7 Fascinating Photography Facts You Probably Didn't Know

Looking for fun, compelling, or even weird photography facts? You’ve come to the right place. Photography has a long and fascinating history full of interesting events, items,...

Promotional Products Distributors Beat Recession Fears With Strong Q3 Sales

Promotional Products Distributors Beat Recession Fears With Strong Q3 Sales

Despite all the rumblings of a recession, most distributors have yet to see a pullback in client buying habits. That’s according to the new Distributor Quarterly Sales Survey...

Study: Which Link Metric Correlates Closest to Organic Visibility?

Study: Which Link Metric Correlates Closest to Organic Visibility?

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Throughout my career, most of my teams’...

GoDaddy Website Builder vs WordPress - Which One is Better?

GoDaddy Website Builder vs WordPress - Which One is Better?

Are you trying to decide between the GoDaddy website builder vs WordPress? WordPress powers over 43% of all websites, but GoDaddy is also a popular choice. You can use either...