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Recent Hotel Earnings Tell Us Brands See Resilience in Development Pipelines

Recent Hotel Earnings Tell Us Brands See Resilience in Development Pipelines

While economic storm clouds gather, public hotel companies said in earnings calls that their deal and development work remains largely strong — and intact. Earnings seasons for...

Exclusive: How TikTok scrutinizes and scores the creators on its shopping platform

Exclusive: How TikTok scrutinizes and scores the creators on its shopping platform

A career as a TikTok creator can be described as equal parts glamorous and soul-crushing. You don’t need to look far for stories of those who achieved Tok-stardom, only to be...

How Brands Can Harness Web3 Fandom

How Brands Can Harness Web3 Fandom

The move toward Web3 is changing what it means to be a fan -- and brands need to shift their thinking as well. Web 2.0 has relied on Big Data to drive engagement by tracking...

How brands can turn corporate social action into real action

How brands can turn corporate social action into real action

The following is a guest piece by Gartner analysts Augie Ray and Chris Ross. Opinions are their own. Was your business founded to restore or protect the environment? Probably...

Green card: How brands can connect with consumers in a changing climate

Green card: How brands can connect with consumers in a changing climate

With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate –...

5 Branding Tips For Small Businesses

5 Branding Tips For Small Businesses

Law 5 Branding Tips For Small Businesses As a small business, making yourself known can sometimes take work. Whether it is local competition or poor marketing, boosting your...

9 Steps To A Future-Proof Social Media Strategy In A Web3 World

9 Steps To A Future-Proof Social Media Strategy In A Web3 World

Digital Trends 9 Steps To A Future-Proof Social Media Strategy In A Web3 World Here's a step-by-step guide to creating an effective social media strategy to level up your Web...

What Will Brands Gain From The Newest Advertising Channels?

What Will Brands Gain From The Newest Advertising Channels?

A lot has been happening in the advertising market recently, which makes an interesting analysis for everyone involved. Following the publication of Q3 earnings at the end of...

How to Prepare: Brands, Social Media and the Holidays

How to Prepare: Brands, Social Media and the Holidays

Ah, to be in customer service at holiday time—really the first line of customer experience and brand reputation. In high school or college you may have taken a retail job during...

Social Proof: The Golden Rules of Personal Branding

Social Proof: The Golden Rules of Personal Branding

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal...

How To Create A Personal Branding Action Plan

How To Create A Personal Branding Action Plan

Personal branding is more important than ever. It can help you get a job, attract more customers, or even make you a more valuable employee. In fact, leads generated by...

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

The tenor around the brand purpose movement has a very cynical side to it, and I totally get it. Companies often take a stand on their purpose only to let it down with their...