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As Publishers Ditch Open Auctions, Advertisers Must Follow

As Publishers Ditch Open Auctions, Advertisers Must Follow

Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market...

Opinion: AR Rewrites Rules of Attention and Media Planning

Opinion: AR Rewrites Rules of Attention and Media Planning

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR’s...

Thank You For A Little BASIC In My Life

Thank You For A Little BASIC In My Life

As we approach Thanksgiving, I want to give thanks to an oft-overlooked little item that hearkens back to a simpler time. I’m grateful to the teachers and educators who pushed...

How Cookieless Targeting Tactics Will Drive Impressive Performance

How Cookieless Targeting Tactics Will Drive Impressive Performance

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of...

How Cookieless Targeting Tactics Will Drive Impressive Performance

How Cookieless Targeting Tactics Will Drive Impressive Performance

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of...

How Cookieless Targeting Tactics Will Drive Impressive Performance

How Cookieless Targeting Tactics Will Drive Impressive Performance

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of...

How Cookieless Targeting Tactics Will Drive Impressive Performance

How Cookieless Targeting Tactics Will Drive Impressive Performance

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of...

How Cookieless Targeting Tactics Will Drive Impressive Performance

How Cookieless Targeting Tactics Will Drive Impressive Performance

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of...