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The digital transformation of a traditional business publisher

The digital transformation of a traditional business publisher

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not...

4 Questions To Ask When Your Content Doesn’t Convert Globally

4 Questions To Ask When Your Content Doesn’t Convert Globally

We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that...

How To Create Content Tagging Policies For News Publishers

How To Create Content Tagging Policies For News Publishers

September 2022 was one of the most turbulent months of recent times for news publishers. The month started with the Helpful Content Update, which targeted low-quality,...

How To Build an Editorial Team Operating Contract

How To Build an Editorial Team Operating Contract

Throughout history, women were not granted the right to own property. That’s one reason prenuptial agreements were created, starting with the Married Women’s Property Bill of...

How to Create a Content Marketing Strategy for a Niche Audience

How to Create a Content Marketing Strategy for a Niche Audience

When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained,...

Understanding the Difference Between Influence and Influencer — Justin Levy - Social, Influencer & Content Marketing

Understanding the Difference Between Influence and Influencer — Justin Levy - Social, Influencer & Content Marketing

What follows is an AI-generated transcript. The transcript likely contains errors and is not a substitute for listening to the podcast. Hi, my name is Justin Levy and welcome...

Top 5 Business Ideas For Women To Start Today

Top 5 Business Ideas For Women To Start Today

Law Top 5 Business Ideas For Women To Start Today Everyone has their reason for starting a business, which often falls under one of these categories; freedom, adaptability, and...

Council Post: 15 Tips For Effective Content Marketing During The Holiday Season

Council Post: 15 Tips For Effective Content Marketing During The Holiday Season

Content marketing is not a simple, one-and-done tactic. It takes a comprehensive strategy to effectively use content to draw consumers into your sales funnel or incorporate them...

How To Analyze Your Content & Craft A Winning Strategy In 2023

How To Analyze Your Content & Craft A Winning Strategy In 2023

When it comes to content marketing, finding writers and producing content is easy. But creating quality content that hits your business KPIs? Well, that’s something else...

The Key to Sales Enablement? Teach Your Storytellers Well

The Key to Sales Enablement? Teach Your Storytellers Well

Think of all those great novels that turn into awful movies. Or, that amazing presentation you put together for the CEO who butchered it. I recently watched a CEO on stage...

6 Tips for Profitable Partner Marketing (+Examples)

6 Tips for Profitable Partner Marketing (+Examples)

Are you struggling to amplify your business and increase its visibility to attract more customers? You may be missing out on one essential ingredient that could change the game...

Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model

Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model

Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement...