Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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How to Optimize TikTok Ads Like a Pro: The 5-Step Guide

How to Optimize TikTok Ads Like a Pro: The 5-Step Guide

There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any...

The Beginner’s Guide to Getting Your Ecommerce Blog Noticed

The Beginner’s Guide to Getting Your Ecommerce Blog Noticed

The Beginner’s Guide to Getting Your Ecommerce Blog Noticed October 17, 2022 Pin 0 Shares If you’re new to blogging for your ecommerce business or online business, you probably...

404 vs. Soft 404 Errors: What's The Difference & How To Fix Both

404 vs. Soft 404 Errors: What's The Difference & How To Fix Both

While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the errors to fix them. A webpage accessed by a...

Sustainable Growth: Stories from 5 Small Business Owners

Sustainable Growth: Stories from 5 Small Business Owners

How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? In this article, business owners share stories about...

Highly Customizable Background Gradients

Highly Customizable Background Gradients

A recent project I worked on had a common design element across many pages: A cool-looking gradient background composed of multiple color “spotlights.” The colors of the...

How to Make a Folder “Slit” Effect With CSS | CSS-Tricks

How to Make a Folder “Slit” Effect With CSS | CSS-Tricks

When you put something — say a regular sheet of paper — in a manilla folder, a part of that thing might peek out of the folder a little bit. The same sort of thing with a wallet...

How We Made Our Hybrid Meetup Inclusive

How We Made Our Hybrid Meetup Inclusive

In early September, our team scheduled and organized our first in person meetup in Lisbon, Portugal. The initial plan was to gather in person and spend a week together, getting...

How the Twitter Algorithm Works & Optimizing For It

How the Twitter Algorithm Works & Optimizing For It

When it comes to marketing yourself in the digital space, business owners always seem to have something new to figure out – whether that’s a Google core update or a changing...

YouTube’s Providing More Creators with Access to Shoppable Links

YouTube’s Providing More Creators with Access to Shoppable Links

Will live-stream commerce ever become a thing in western markets? It already has in China, and in some other Asian regions, while there’s also evidence that Middle East-based...

How Can Resellers Create Linkable Assets & Build Better Links?

How Can Resellers Create Linkable Assets & Build Better Links?

Today’s Ask An SEO question comes from Abdul from Nairobi, who asks: “I’m a junior in-house SEO for a company that resells items both in a traditional store and online. Is...

15 Social Media Mistakes You Should Never Make (+What to Do Instead) | LocaliQ

15 Social Media Mistakes You Should Never Make (+What to Do Instead) | LocaliQ

Picture this: you have your social media image or video uploaded, you add a carefully curated caption, and you click post. You take one last look once it’s live and you see it…a...

Pinterest partners with record labels to bring popular music to its TikTok rival, 'Idea Pins'

Pinterest partners with record labels to bring popular music to its TikTok rival, 'Idea Pins'

Pinterest’s TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top...