Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Why you need a photography portfolio – and how to make one, fast

Why you need a photography portfolio – and how to make one, fast

If you’re serious about pursuing a photography career, you'll need a photography portfolio. Luckily, they’re super-easy to make, don’t have to cost you anything, and will enable...

The Future Of MedTech Sales - Embracing Hybrid Customer Engagement

The Future Of MedTech Sales - Embracing Hybrid Customer Engagement

The COVID-19 pandemic and the required shift to remote interactions have significantly reshaped medical device sales processes. MedTech companies have accelerated their digital...

Capturing Tension and Motion in Commercial Sports Photography

Capturing Tension and Motion in Commercial Sports Photography

Photographing football campaigns in one of the most aggressive and intense types of commercial photography there is. While some photoshoots will have a sushi chef for craft...

Why audio will never capture the hearts of social media users

Why audio will never capture the hearts of social media users

From climate tech to gig work, midterm races up and down the ticket stand to impact the tech industry. Ballot measures will determine the future of everything from EV funding to...

Do You Need a Chief Sustainability Officer? — commonsku Blog

Do You Need a Chief Sustainability Officer? — commonsku Blog

Resources for the Promotional Products Industry Do You Need a Chief Sustainability Officer? Amid rising demand for sustainability and increased environmental regulation, CSOs...

Event Cancellation Debacles Will Have Insurers Reframing Coverage Terms for Years to Come

Event Cancellation Debacles Will Have Insurers Reframing Coverage Terms for Years to Come

Type your search term above Event Cancellation Debacles Will Have Insurers Reframing Coverage Terms for Years to Come The future of event cancellation insurance will be...

Lomography - Dear Young Shutterbugs, Don't Think, Just Shoot! - A Letter from @eva_eva

Lomography - Dear Young Shutterbugs, Don't Think, Just Shoot! - A Letter from @eva_eva

Malaysian Lomographer Eva Lai Yee Wah (@eva_eva) is a familiar name for lomographers, having been an active member of the community since the early 2010s. Her photographs are...

How To Start An Instagram Competitor Analysis | Socialinsider

How To Start An Instagram Competitor Analysis | Socialinsider

When you start your brand’s Instagram account, you cannot anticipate how overwhelmed you may feel due to the load of data about your industry, niche and competitors. You have...

The Benefit to Being Conspicuous While Photographing

The Benefit to Being Conspicuous While Photographing

A photograph can reveal some deep human truths, but even the most intricate images may not divulge in a self-referential way. A deeply intimate scene could have been made from...

Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising

Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising

NEW YORK – March 15, 2023 – After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be...

Off-Page SEO: Is It Right for You? - Siege Media

Off-Page SEO: Is It Right for You? - Siege Media

We know what you’re thinking: “Siege, how can you tell me not to do off-page SEO? Haven’t you sent over 1 million emails for the purpose of link building?” Yes, we have, and we...

How to Reduce Your Bounce Rate and Skyrocket Sales (4 Tested Strategies) | Syed Balkhi | NewsBreak Original

How to Reduce Your Bounce Rate and Skyrocket Sales (4 Tested Strategies) | Syed Balkhi | NewsBreak Original

Do you want to reduce your bounce rate and skyrocket sales? If so, you’re in the right place! Your website’s bounce rate can seriously impact engagement and performance. In...