Back to the Future for B2B Marketers?
Call it the revenge of analog. Despite the ongoing lurch to digital marketing for the past several years, pre-web advertising vehicles such as direct mail are making a comeback....
07/03/2023
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Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
NEW YORK – March 15, 2023 – After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be...
06/25/2023
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A New Gold Standard for Digital Ad Measurement?
A New Gold Standard for Digital Ad Measurement? As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad...
06/14/2023
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