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What I’m Learning About Local Sustainability from Renowned Marketing Experts

What I’m Learning About Local Sustainability from Renowned Marketing Experts

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Heart-on-my-sleeve: I’m stricken over...

New TikTok Updates & Products Features for Brands & Creators

New TikTok Updates & Products Features for Brands & Creators

Below are the latest TikTok platform updates, product features, and general news. Updated: 10.3.22. TikTok’s Fake Profile Problem: According to a recent report, TikTok removed...

How Brand Reputation Management Works in the Social Media Age

How Brand Reputation Management Works in the Social Media Age

What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a...

How To Create A Custom 404 Page In WordPress

How To Create A Custom 404 Page In WordPress

When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your...

From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales? by The JM Buzz

From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales? by The JM Buzz

From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales? Most managers think social media only creates engagement. A...

How Brands Can Work Authentically With Co-Creators

How Brands Can Work Authentically With Co-Creators

The metaverse is estimated to be worth $800 billion by 2024, according to the Influencer Marketing Hub. The opportunity for brands is vast, yet as the digital landscape evolves,...

5 Tips to Avoid a Branding Collision

5 Tips to Avoid a Branding Collision

A few weeks ago, I was in the middle of a traffic jam.  Not the slow moving type, but the “get comfortable you’re going nowhere type” that shouts, “You missed your morning...

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the...

What’s Wrong With Most Podcasts?

What’s Wrong With Most Podcasts?

Podcasts are still a giant question mark for many marketing teams. And because it’s more art than it is science, there isn’t really a recipe for success. Sure, there are...

The Business of Community Summit - Circle: The all-in-one community platform for creators and brands

The Business of Community Summit - Circle: The all-in-one community platform for creators and brands

Register Tuesday, October 25th | 11am - 3pm ET A one day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic...

Council Post: Five Creative Ways To Use Social Media And PR For Branding

Council Post: Five Creative Ways To Use Social Media And PR For Branding

When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. While the tactics may vary...

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help:...