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B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries - Heinz Marketing

B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

What Will It Take To Drive Content Marketing Forward?

What Will It Take To Drive Content Marketing Forward?

Playing to win now means doubling down on strategy “The content you create provides no sustainable competitive advantage for your business.” Robert Rose kicked off Content...

Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Using different social media platforms to distribute content can keep your target audience consistently in the loop. From using visuals to swiftly putting the content out there,...

Council Post: How To Shorten The Sales Cycle Through Effective B2B Content

Council Post: How To Shorten The Sales Cycle Through Effective B2B Content

Sheryl is VP of Marketing & Comms atMay Mobility. She's won many industry awards and was named 'Global Best Partner' while at Apple. Three out of four B2B companies take four...

Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff - Ann Handley

Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff - Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love...