Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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All Photographers Get Better With Practice

All Photographers Get Better With Practice

You may have heard the saying “Practice makes perfect…” I say “Perfect Practice Makes Perfect.” As I grow older, I realize that there are times when I was “practicing” my...

Up-and-Coming Social Media Platforms For Your Business 

Up-and-Coming Social Media Platforms For Your Business 

As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram —...

5 Tips to Avoid a Branding Collision

5 Tips to Avoid a Branding Collision

A few weeks ago, I was in the middle of a traffic jam.  Not the slow moving type, but the “get comfortable you’re going nowhere type” that shouts, “You missed your morning...

Has the Internet Reached Peak Clickability?

Has the Internet Reached Peak Clickability?

A recent article left me genuinely shocked. The author, Sam Kriss, predicts thedeath of the Internet. At first glance, that’s a ridiculous forecast. Everywhere I go people...

How To Create A Powerful Sales Team

How To Create A Powerful Sales Team

How To Create A Powerful Sales Team How To Create A Powerful Sales Team The sales team is the lifeblood of any company, as it is a challenge to generate revenue and grow the...

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the...

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his...

'Mark Zuckerberg is telling us he doesn't think he has a core business': Meta Analyst

'Mark Zuckerberg is telling us he doesn't think he has a core business': Meta Analyst

Facebook parent company Meta Platforms (META)stock is getting cooked as the technology company spends money manufacturing virtual reality hardware, generating awareness, and...

7 Frugal Online Tools For Startup Companies

7 Frugal Online Tools For Startup Companies

Contact 7 Frugal Online Tools For Startup Companies Launching and managing startups is incredibly challenging, so you need the best tools of the trade. The right frugal tools...

Work therapy: can a branding agency

Work therapy: can a branding agency

Pity the poor, unappreciated artist, who has long known the challenges of the ‘slashie’ work style, since they’re usually reliant on multiple revenue streams to...

4 Advanced Wildlife Photography Tips

4 Advanced Wildlife Photography Tips

I’m sure many photographers would like to know how to take better wildlife photos or perhaps how to photograph wildlife in general. You’ve found the right place!  Photographing...

How to Promote Instagram Events with Success | Bulkly

How to Promote Instagram Events with Success | Bulkly

Instagram has one billion active monthly users, so, provided that your target audience is on the platform, it shouldn’t be much of a chore to reach the right people. With that...