Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Why should anyone care about what you do? and how to change that... (via Passle)

Why should anyone care about what you do? and how to change that... (via Passle)

My wife asked me last week, “what the toughest sales job you ever had...?” That was easy to answer, it was when I was in Health and Safety. When I say that, people usually...

Creating Effective Content Briefs: The Ultimate Guide For Marketers

Creating Effective Content Briefs: The Ultimate Guide For Marketers

If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck.So, why is it that so many content marketing teams try creatin

Get Your Product, Ecommerce Experience in Order

Get Your Product, Ecommerce Experience in Order

What can you do to ensure a quality ecommerce and product experience? A lot, it turns out. As ecommerce sales continue to rise dramatically, the digital imperative has hit the...

Influencer Marketing (or Celebrity Endorsement) for Social Good

Influencer Marketing (or Celebrity Endorsement) for Social Good

If you haven’t seenthis videofrom Ryan Reynolds and his Wrexham Association Football Club business partner, spend six and and half minutes getting caught up.  Did it make you...

How To Create A Custom 404 Page In WordPress

How To Create A Custom 404 Page In WordPress

When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your...

Goldilocks influencers: Why high follower count may not be the best driver of engagement on social media

Goldilocks influencers: Why high follower count may not be the best driver of engagement on social media

Researchers from Goethe University Frankfurt, Frankfurt School of Finance and Management, and KU Leuven published a new article in the Journal of Marketing that examines which...

B2B Marketing News: B2B MarTech Complexity, Experiential Marketing Use Rises, Twitter's Multimedia Tweets, & B2B eCommerce Grows

B2B Marketing News: B2B MarTech Complexity, Experiential Marketing Use Rises, Twitter's Multimedia Tweets, & B2B eCommerce Grows

Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM 28 percent of B2B marketers have indicated that they had significantly better sales and...

How to Get Funding for Your Travel Documentary | CineD

How to Get Funding for Your Travel Documentary | CineD

If you’re simply looking to go on an adventure and film yourself or a friend, then there’s not much stopping you to get on the road and go for it. But if you want to create...

History of Merch: Band T-Shirts — commonsku Blog

History of Merch: Band T-Shirts — commonsku Blog

Resources for the Promotional Products Industry History of Merch: Band T-Shirts Welcome to a new series where we will be discussing the history of merch! We will bring to your...

From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales? by The JM Buzz

From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales? by The JM Buzz

From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales? Most managers think social media only creates engagement. A...

How to become a great community manager for social media - The Crowdfire blog

How to become a great community manager for social media - The Crowdfire blog

According to LinkedIn, in 2021, the 3rd most sought-after job in the world was that of a ‘Social Media Community Manager.’ This trend is only set to increase as social media...

14 Sales Training Techniques for Building Elite Sales Teams

14 Sales Training Techniques for Building Elite Sales Teams

14 Sales Training Techniques for Building Elite Sales Teams Written by Mary Flaherty During a now-famous interview on the Pierre Berton Show in 1971, Bruce Lee shared a simple...