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Sometimes, you see one of big social apps copying another, or trying out some new, engagement baiting feature, and your immediate response is just like… ugh. Apparently, based...
08/09/2023
I recently wrote about how new direct-to-garment (DTG) printers are blurring the lines and closing the gap between commercial and industrial segments. While this is still true,...
08/09/2023
9 Methods To Measure Your Real Event ROI By Sonja Hayden October 4, 2022 No Comments Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should...
08/09/2023
This is according to research from SBI - so what can market do to get the confidence back of the C-Suite? Here are 5 suggestions:- 1. Be the centre and lead the digital...
08/08/2023
As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing...
08/08/2023
Law How Can Local SEO Help Your Business Rank In 5 Ways? Local SEO is about finding your business in the areas that matter most. With a small legwork, you can make sure your...
08/08/2023
Thanks to everyone who has taken the time to reply. I’m always interested in hearing from people with ideas and feedback. Send a note by hitting reply or emailing me...
08/08/2023
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or...
08/06/2023
And that’s especially true when it comes to Twitter. Because you have only a small window to catch your audience’s attention. Miss that window and your Tweet could completely...
08/06/2023
During the years of social media ascendancy I would sometimes write about a cynical description industry insiders had for popular social media games like Candy Crush, FarmVille...
08/06/2023
Sometimes the hardest part of taking advantage of the available marketplace is having tools that work they way you need them to. One size does not fit every situation. That is...
08/06/2023
SEO may feel like “internet alchemy”—that intangible thing you’re not exactly sure you know what it is, but you know you need it if you want to see your content on Page 1 in a...
08/06/2023