Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Data Mining Methods in Social Media

Data Mining Methods in Social Media

Home » Blog » Data Mining Methods in Social Media Data Mining Methods in Social Media 2022 October 12 by Neeraj Agarwal More than three billion people use social media today,...

The Content Entrepreneur’s Mindset ????

The Content Entrepreneur’s Mindset ????

A hub of resources for creators who want to build a six-figure business. Excited to share the new 10k Creator Podcast with Joe Pulizzi and Daren Smith. 10 episodes focusing on...

How to Create a Social Media Style Guide in Five Steps

How to Create a Social Media Style Guide in Five Steps

Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your...

The Business Case For The Metaverse: Creating Value In The Next Version Of The Web

The Business Case For The Metaverse: Creating Value In The Next Version Of The Web

The metaverse represents the next version of the web, creating immersive 3D experiences that evolve traditional 2D websites into a connected series of virtual worlds. Already,...

Influence Marketing: Find the “More Right” Creator for Your Brand by The Data-Driven Marketer

Influence Marketing: Find the “More Right” Creator for Your Brand by The Data-Driven Marketer

Influence Marketing: Find the “More Right” Creator for Your Brand Jason Falls is back for round two in The Data Basement with Adam and Mark. What’s changed since his first...

10 Ways to Improve Your Employer Brand With PR and Content

10 Ways to Improve Your Employer Brand With PR and Content

As a Life Science recruiter or hiring manager,employer branding should be at the forefront of all your recruitment marketing activities. You should be working to establish an...

Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content

Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content

In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing...

AI system reconstructs words from brain data

AI system reconstructs words from brain data

Max is managing editor at THE DECODER. As a trained philosopher, he deals with consciousness, AI, and the question of whether machines can really think or just pretend...

20+ Cold Calling Statistics to Inform Your Sales Calls

20+ Cold Calling Statistics to Inform Your Sales Calls

20+ Cold Calling Statistics to Inform Your Sales Calls Steli Efti · September 13, 2022 As much as people say they don’t like cold calls, The RAIN Group found that sales reps...

How TUI is perfecting performance marketing through incrementality testing - ClickZ

How TUI is perfecting performance marketing through incrementality testing - ClickZ

As a travel company, TUI is faced with a double edge sword. On the one hand, it benefits from vast swathes of customer search data. On the other, attribution modeling can lack...

When Your Photography Plan Changes, Change Your Plan

When Your Photography Plan Changes, Change Your Plan

Iceland is the land of fire and ice, but what happens when there's neither? Travel plans can change at the last minute due to many factors, the weather being a big one, lost...

When Will Photographers Finally Accept the Smartphone?

When Will Photographers Finally Accept the Smartphone?

A Photographic Life - 231: The Conversation with Bill Shapiro 05/10/2022 In this second episode of a new monthly conversation series Grant Scott speaks with editor, writer and...