Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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23 Marketing Metrics to Track in 2023

23 Marketing Metrics to Track in 2023

It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited about their chances of...

Audience Data and Its Importance in B2B Marketing

Audience Data and Its Importance in B2B Marketing

Audience Data and Its Importance in B2B Marketing 0 Discover how collecting and analyzing audience data can help you create more effective and personalized marketing campaigns...

5 Content Marketing Ideas for May 2023

5 Content Marketing Ideas for May 2023

In May 2023, content marketers can use Mother’s Day, recommendations, fitness, King Charles, and money-saving ideas to reach prospects. Content marketing is the act of creating...

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the...

How Twitch lost its grip on, and way with, the streaming community

How Twitch lost its grip on, and way with, the streaming community

At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down oneCEO and 400 employees; if you believe the headlines, it’s also...

Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world....

What is a UGC Creator? And How Do I Become One?

What is a UGC Creator? And How Do I Become One?

One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing...

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one...

How To Buy Stocks

How To Buy Stocks

Contact How To Buy Stocks Investing in stocks can be a great way to build your wealth. Whether you are new to the stock market or an experienced investor, understanding how to...

Four ways SMEs can scale social marketing efforts

Four ways SMEs can scale social marketing efforts

By Brayden Cohen, below, Manager of Social Marketing, Hootsuite In an increasingly digital-first world, social media has levelled the playing field between businesses of all...

How to Generate Content Ideas for Twitter

How to Generate Content Ideas for Twitter

Let’s face it, social media marketing can sometimes feel overwhelming. There are so many platforms to create content for. And far too often we find ourselves coming up empty...

Learn How AI for Social Media can Boost your Next Campaign

Learn How AI for Social Media can Boost your Next Campaign

Have you ever wondered how Artificial Intelligence transforms our daily lives? From voice generation to medical diagnoses, AI is increasingly becoming ubiquitous in our society....