Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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How to complete a website shutdown with a split migration

How to complete a website shutdown with a split migration

Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global...

9 big risks of cheap SEO

9 big risks of cheap SEO

Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It...

11 easy social media engagement post ideas to help you grow your business - The Crowdfire blog

11 easy social media engagement post ideas to help you grow your business - The Crowdfire blog

Social media is one of the most powerful tools a business can use today. More than half of the world is using social media, and over 400 million new users joined between January...

A Step-By-Step Guide to Setting Up a Successful Channel Strategy - Alice Heiman

A Step-By-Step Guide to Setting Up a Successful Channel Strategy - Alice Heiman

Do you have a channel strategy in place? You may have channel partners as part of your go-to-market strategy, but do you have a strategy that includes how you will support your...

Peanutized: How to Encourage Fans to Engage With Your Brand

Peanutized: How to Encourage Fans to Engage With Your Brand

Tags: communication , content marketing tips , contests , event marketing , get social , hashtag research , hashtags , inbound , inbound marketing , inbound marketing tips ,...

6 Ways to Maximize the Impact of Webinars

6 Ways to Maximize the Impact of Webinars

Devin Cleary is the VP of Global Events at Bizzabo, the world's fastest-growing event technology platform for hybrid, virtual and in-person events. Devin is a passionate,...

4 Ways to Boost Your Startup With Marketing - StartupGuys.net

4 Ways to Boost Your Startup With Marketing - StartupGuys.net

Over the past decade, marketing has grown into one of the biggest success factors for companies in all industries. It becomes increasingly important to show the public that your...

The changemakers of SEO

The changemakers of SEO

I was sitting in a meeting room with the technology and digital category judges for the 2022Women of the Future awards– shortlisted for my leadership and neurodiversity advocacy...

What Happens When a Successful Creator Builds an Influencer Agency

What Happens When a Successful Creator Builds an Influencer Agency

What Happens When a Successful Creator Builds an Influencer Agency What Happens When a Successful Creator Builds an Influencer Agency Influencer Marketing , Winfluence Podcast /...

Golden Triangle Photography: A Composition Guide

Golden Triangle Photography: A Composition Guide

What is the golden triangle in photography? And how can you use the triangle to create gorgeous compositions? While there are dozens of compositional guidelines for...

The Importance of Still Life for Documentary Photography

The Importance of Still Life for Documentary Photography

When I work on a blueprint for a potential documentary project most of my attention goes to unpacking whatever it was that drew my initial interest – usually a collection of...

Email Spoof Scam Tries to Swindle Promo Products Company, Employee Out of Funds

Email Spoof Scam Tries to Swindle Promo Products Company, Employee Out of Funds

A firm that specializes in recruitment for the promo products industry nearly fell prey to a scheme that could have conned the business – and one of its employees – out of...