Influence Marketing: Find the “More Right” Creator for Your Brand by The Data-Driven Marketer

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Influence Marketing: Find the “More Right” Creator for Your Brand
Jason Falls is back for round two in The Data Basement with Adam and Mark. What’s changed since his first visit? Jason is now the Chief Strategy Officer, Principal of falls+Partners. Previously, he was the Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker, and Author of Winfluence. Jason’s primary job is developing what he believes to be bleeding edge strategies and creative concepts to bring influencer marketing efforts to life for brands. He works with brands directly, but also as a partner to agencies and even managed services companies to ensure there is thinking and creativity alongside the KPIs. In August of 2022, Jason was named one of the Top 30 U.S. Pioneers in Influencer Marketing by Talking Influence. Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
52:27
Break Free of Boring B2B with Influencer Content Ft. Lee Odden
Welcome to another episode of The Data-Driven Marketer. Meet Lee Odden, the CEO and Co-Founder of TopRank Marketing, a specialized digital marketing agency serving enterprise organizations with integrated content and influencer marketing solutions. Lee is a digital marketing strategist, international speaker, CEO, and the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing (Wiley). He also leads agency strategy, industry evangelism, and serves as coach and cheerleader for an amazing team of marketers. Let’s jump into the conversation highlights. Show Notes & Transcript: https://www.netwisedata.com/%EF%BF%BCbreak-free-of-boring-b2b-with-influencer-content-ft-lee-odden/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
34:43
SparkToro is Audience Research in Seconds Ft. Rand Fishkin
Rand Fishkin, CEO & Co-Founder of SparkToro, is back in The Data Basement for a second action-packed episode with Adam and Mark. You know Rand as the original CEO and Founder of Moz, where he spent over fourteen years shaping the SEO software biz. However, he’s also the author of Lost & Founder and The Art of SEO. We learned he’s the creator of upcoming video game, too. If you want tips on how to become a better marketer or creator without the fluff, Rand is your guy. let’s jump into the conversation highlights. Show Notes & Transcript: https://www.netwisedata.com/sparktoro-is-audience-research-in-seconds-ft-rand-fishkin/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
38:57
Making Meetings Matter: Project Management Software Ft. Cam Fortin
This week, we welcome a fellow NetWiser to The Data Basement. Cam Fortin is the VP of Product at NetWise, a Dun & Bradstreet company. Cam also has the most Instagram followers amongst our team. Therefore, he’s also the most prominent influencer at NetWise. Cam consulted after college to develop his analysis chops before joining Wine.com for a lengthy ten years. He focused on analytics and search before taking over the product function based on a recommendation from the engineering team. Cam fell into product after interrogating things, gathering data, and making decisions for the business—aspiring product leaders, take note. Cam joined NetWise through a friend and now CTO, Brian Jones (yep, an OG on the pod). Fun fact: before the merger with Dun & Bradstreet, All NetWise employees joined via word of mouth. Without further ado, let’s jump into the conversation highlights. Show Notes & Transcript: https://www.netwisedata.com/making-meetings-matter-project-management-software-ft-cam-fortin/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
39:56
Connected TV and Data Regulation Ft. Brian Jones
This week, Brian Jones is back in The Data Basement to discuss the trending topics of connected TV and data regulation. Not only is Brian the original host of this podcast, but he’s also an executive-level entrepreneur, engineer, and developer with experience in manufacturing and big data. Brian's official title is Senior Vice President, Audience Solutions Technology at Dun & Bradstreet. He’s also the Chief Technology Officer (CTO) of NetWise and Eyeota (part of a merger and acquisition). You could say he runs tech for everything, which is why he’s the perfect guest for this conversation about CTV and regulatory predictions in Big Tech. Brian’s list of specialties and accomplishments is too long to list, but he’s what you get when mixing a data-driven marketer, developer, engineer, designer, and people leader. So, a jack of all trades and master of many more. Without further ado, let’s jump into the conversation highlights. Show Notes & Transcript: https://www.netwisedata.com/connected-tv-and-data-regulation-ft-brian-jones/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
25:27
Think of Brands as Living Organisms Ft. Laura Jones
Hey, everybody! Welcome back for another hang in The Data Basement. This week, we’re joined by Laura Jones. Laura is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding. Her mission is to fuel creativity with data using the world’s largest and longest-running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category. Laura is also leading the transformation effort for BAV across WPP and partnering with Chief Product Officers and Chief Technology Officers to architect and connect data sources across the ecosystem. Show Notes & Transcript: https://www.netwisedata.com/think-of-brands-as-living-organisms-ft-laura-jones/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
39:32
Advance Your Marketing Career as a Builder & Helper Ft. Noah Learner
Noah Learner is the Vice President of Product for Two Octobers, a digital marketing services firm. He joined the digital marketing world after 20 years in cycling retail, where he built an SEO advantage for his employers using readily available tools and data. His specialty is building the tools and automations to make digital marketing more efficient and scalable. We’re talking data pipelines or data warehouses, Google Sheets Add-ons, PPC feed automations, world class Google Data Studio visualizations and reporting solutions, digital marketing process automation and more. And if you’re not impressed yet, he also speaks at conferences, webinars, meetups, and am a frequent guest on SEO + marketing podcasts. BONUS: Noah shares how he overcame the anxiety, panic attacks, and imposter syndrome he felt before speaking engagements. Show Notes & Transcript: https://www.netwisedata.com/advance-your-marketing-career-as-a-builder-helper-ft-noah-learner/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
37:15
From Creative Quirk to Content Superpower Ft. Jen Friel
We welcomed Jen Friel to The Data Basement this week. Jen is the founder of Talk Nerdy To Me (.com), which includes a blog optioned by Warner Bros. and Jerry Bruckheimer. In August of 2015, Talk Nerdy To Me was purchased by CBS for a put pilot. For the past decade, Jen has co-founded four apps (two of which she built herself) and held various positions in marketing, sales, design, and engineering. She’s recognized for her pre-influencer era social media tactics, which allowed her to accomplish things only A-list influencers can do today. She documented the adventures along the way, which included crashing the Grammy Awards, dancing on stage with Prince, going out on over 103 dates in 9 months (accidentally using the OkCupid algorithm), and flying cross country with Billy Gibbons of ZZ Top. You have questions, don’t you? Show Notes & Transcript: https://www.netwisedata.com/from-creative-quirk-to-content-superpower-ft-jen-friel/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
49:03
The Great Shift in B2B Marketing Ft. Doug Kessler
We welcome our first non-works for us repeat guest, Doug Kessler, back to The Data Basement. He’s the Co-Founder and Creative Director of Velocity Partners and specializes in B2B tech marketing. Doug is a prevalent speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity. Doug is a copywriter at heart but with a secret jones for analytics. In this episode, Doug reveals his half-baked reasons why B2B marketing is experiencing the most significant shift ever—and what it means for marketers today.  Show Notes & Transcript: https://www.netwisedata.com/the-great-shift-in-b2b-marketing-ft-doug-kessler/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
40:47
Engage Customers Strategically Using a CDP
This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group talked about the trials and tribulations of smaller companies being acquired by a significantly larger one. Here are some highlights: Show Notes & Transcript: https://www.netwisedata.com/engage-customers-strategically-using-a-cdp/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
33:58
Tech Leadership During a Global Merger Ft. Brian Jones
This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what’s happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an executive-level entrepreneur, engineer, and developer with experience in manufacturing and big data. However, if you remember him as the third host for this show—your memory is up to snuff. This time, Brian plays the guest role as the Senior Vice President of Audience Solutions Technology at Dun & Bradstreet. Oh, he’s also the Chief Technology Officer (CTO) of NetWise and Eyeota. So, he runs tech for everything—no big deal. Brian’s list of specialties and accomplishments is too long to list, but he’s what you get when mixing a data-driven marketer, developer, engineer, designer, and people leader. So, a jack of all trades and master of many more. In this episode, he shares his learnings from leading technology teams through rapid transformation and integration.  Show Notes & Transcript: https://www.netwisedata.com/tech-leadership-during-a-global-merger-ft-brian-jones/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
43:00
Compelling Sales Prospecting (with Data) Ft. Ashley Cummings
Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely's journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques. To this day, Ashley believes cold calling has a place in your sales strategy if it's connected to significant data sources—people won't despise your outreach if it's related to something they want or need at that time. She revealed her secrets when asked about her success at Dun & Bradstreet. Most importantly, be willing to try the tactics nobody else will. Be silly enough that people can't NOT engage. To succeed in today's crowded world where people receive calls and emails 24/7, sales professionals must stand out thoughtfully. Her examples of uniqueness and using personality to win over a prospect's attention are entertaining and easy to replicate. When asked about her best advice for marketers' working with sales, she emphasized the value of the total addressable market. Together, identify who wants to hear from you; focus your energy on communicating with those people first. Here are some highlights from the episode:https://www.netwisedata.com/compelling-sales-prospecting-with-data-ft-ashley-cummings/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
39:29
Digital Marketing (and The Grateful Dead) Ft. David Meerman Scott
The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing marketing differently, especially after experiencing companies doing the same old thing. He stands firmly behind FREE content (no more gated "freebies") and wants younger marketers to do the same. Here are some highlights from their chat: https://www.netwisedata.com/digital-marketing-and-the-grateful-dead-ft-david-meerman-scott/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
35:07
Liberating Your First-Party Data Ft. Cory Munchbach
Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working on emerging technologies with Fortune 500 clients from various industries. Before joining BlueConic, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing-tech landscape. A sought-after speaker and industry voice, Cory’s work has been featured in Venture Beat, Wired, AdAge, and AdWeek, as well as spoken at conferences such as FutureM, MITX, and the Association of National Advertisers. A life-long Bostonian, Cory has a bachelor’s degree in political science from Boston College and spends a considerable amount of her non-work hours on various volunteer and philanthropic initiatives in the greater Boston community. The rest of that time is spent hanging out with family and friends, running around with her rescue dog, or reading. Show Notes & Transcript: https://www.netwisedata.com/liberating-your-first-party-data-ft-cory-munchbach%ef%bf%bc/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
41:52
Data Dominance through Software Subservience Ft. Alex Southworth
Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice at DnB, so he also owns the business unit. He joined DnB through acquisition while at a company called Orb Intelligence. However, Alex is also a recovering consultant. He spent 20 years in B2B sales and marketing consulting before moving over to the data side. Enjoy his perspective on selling data for digital marketing solutions.
49:48
The Humankind of AI and Data-Driven Machine Learning ft. Synaptiq
Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement for a quick chat. Synaptiq is a full-scale AI consultancy bringing impactful solutions to the enterprise using machine learning, machine vision, natural language processing, and other data-driven techniques. The firm creates customized platforms for image and document-intensive industries that are more powerful than existing off-the-shelf tools. The team comprises management consultants, AI researchers, data scientists, and product development experts. They work directly with clients to leverage the unbeatable advantages of artificial intelligence, navigate potential obstacles, and become the intelligent enterprise of tomorrow.
37:43
Transforming your B2B Customer Experience with Digital Selling and Digital Marketing ft. Sudeshna Sen
Sudeshna Sen joined Adam and Mark in the data basement to discuss transforming the B2B customer experience in a post-pandemic world. Sudeshna is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as Merkle’s Vice President, Strategy and Analytics at the time of this recording. As a data-driven, customer-centric digital marketing leader and strategist, Sudeshna brings 15+ years of B2B and B2C marketing and sales experience to drive sustainable growth across hi-tech, financial services, retail, health, and nonprofit orgs.  Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
30:43
The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.
In this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising. Links: Americans Spend More On Gaming Than Streaming -- Or Health And Fitness New Platform Lets Game Creators Monetize With Non-Disruptive Ads California Agency Proposes Broad Privacy Rules Google's Ad-Tech Stack Faces Antitrust Scrutiny From All Sides Tech companies are taking steps to hide IP addresses from advertisers ‘Masters of our domain’: Vox Media launches its own SSP A Long-Awaited Defense Against Data Leaks May Have Just Arrived Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok
17:09
Accelerating Sales Success with Account-Based Marketing ft. Pam Didner
B2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and workshops in the US, Europe, South America, and Asia. Her forte is to create successful global marketing plans that meet the local marketing and sales team’s needs. Show Notes and Transcript: https://www.netwisedata.com/accelerating-sales-success-with-account-based-marketing-ft-pam-didner/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
40:23
June 07, 2022
The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, Companion Pods, and Workplace Trends
In this week's news, a Web3 social startup from Foursquare's founder, VR headsets at work, the FTC fines Twitter, superfans flock to podcasts, and tech workers show support for autonomy and balance. Featured Stories: Foursquare Founder Gains Funding For Web3 Social Network Startup Agencies are investing in VR headsets and other tech to simulate in-person work experiences Supreme Court blocks Texas social media moderation ban Twitter Agrees to $150 Million Fine from the FTC Over Past Misuse of Users’ Personal Information Streamers are creating companion podcasts for superfans of their shows Proton Is Trying to Become Google—Without Your Data Elon Musk bans remote work ‘It’s not about the time at your desk’: Why this agency is giving employees 70 days off Many tech workers would quit if employers recorded them More DDM: Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
15:52
The Week in Digital Marketing: Microsoft, Zuckerberg, a Web3 fund, and Google Audiences for CTV
In this week’s data-driven marketing news: Microsoft sells in the metaverse, A Web3 Fund raises $100M,  political advertising reveals targeting criteria, Zuckerberg gets sued…again, Snap plunges while Google audiences innovate,  and believe it or not—people still don’t want to be in the office. Show Notes: https://www.netwisedata.com/the-week-in-digital-marketing-microsoft-zuckerberg-a-web3-fund-and-google-audiences-for-ctv%ef%bf%bc/ Come hang out in the Data Basement on Slack Or get more NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
11:14
How to Crush it on Amazon without Wasting Your Advertising Budget w/ Brian R. Johnson
Amazon DSP Expert, Brian R. Johnson, joined Adam and Mark in the Data Basement recently. Brian has nearly two decades of experience as a pay-per-click advertising and conversion strategist, brand architect, and overall eCommerce geek. As an award-winning advertiser and trusted partner to tens of thousands of brands across the globe, Brian is considered one of the pre-eminent thought leaders in the eCommerce and Amazon strategy space. He is also the co-founder of Canopy Management marketing agency which leverages it's experience from across the Amazon industry to help brands scale their businesses and gain market share. The agency has grown to 65 employees across 7 countries and continue to double each year. Show Notes & Transcript: https://www.netwisedata.com/how-to-crush-it-on-amazon-without-wasting-your-advertising-budget-ft-brian-r-johnson More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
39:46
TWIDM: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman
In this week’s data-driven marketing news: A mobile game lays a finger on Butterfinger, the future of gaming gets a 600 million dollar fund, Texas social media law gets hog wild, Elon watch, Vimeo enters the 21st century, and Goldman Sachs forces vacation time while Netflix pays it out for 150 employees. Mobile Game Takes Butterfinger Into Battle a16z—We are proud to announce ???????????????????? ???????????????? ???????????? Tech Industry Asks Supreme Court To Block Texas Social Media Law Elon Musk says Twitter deal ‘cannot move forward’ until he has clarity on fake account numbers Vimeo adds structured data to all public videos to improve Google Search visibility Goldman chooses forced vacation Netflix Lays Off 150 Employees; Eyes Broader Pre-Streaming Cinema Releases MORE DMM: Come hang out in the Data Basement on Slack Or get more NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
08:33
May 20, 2022
The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World
Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators and collectors such as the Gary Vees of the world. NBCU’s metaverse play - NBCU views immersive virtual experiences as a way to connect consumers and content. Trade Desk reports massive increase YoY revenues and added five partners to a key initiative. Netflix floats the possibility of ad-supported subscription plans. Video game publishers are becoming advertisers. Brands are reimagining their approach to advertising in the cookieless world. DRM - Data Relationship Management.  If you’re a marketer, get used to this new acronym, as you’ll be using it soon. Links: Instagram Tests NFTs: Targets Creators, Collectors https://www.mediapost.com/publications/article/373708/instagram-tests-nfts-targets-creators-collectors.html NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation https://www.mediapost.com/publications/article/373733/nbcu-embraces-that-metaverse-thing-touts-it-as.html Trade Desk hits $315 million in revenue. https://apple.news/AMyQuhGiwN1Gw4iUrX6rtSw NetFlix could launch ad supported option by EOY. https://www.mediapost.com/publications/article/373782/netflix-could-launch-ad-supported-option-by-the-en.html Game Developers Angling to Be Media Owners https://apple.news/Apj1zbUgtMiWtaVX-S8sFWQ Crumbling of the advertising cookies brings new recipe for customer engagement https://apple.news/AZ4q-BTRtRHiazdN_F84ZAg More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
07:18
Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou
Zontee Hou, President of Media Volery marketing agency, Professor at Columbia University, and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam and Mark. Zontee helps companies of all shapes and sizes reach their full potential through strategic digital marketing, content marketing, and social media. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-why-storytelling-still-matters-for-b2b-marketing-ft.-zontee-hou Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
42:59
Privacy and Transparency in Digital Advertising Data w/ Ionut Ciobotaru
Web developer, blogger, entrepreneur & Co-CEO of Verve Group, Ionut Ciobotaru popped by the Data Basement to chat with Brian and Adam about data privacy, RTB, blockchain and such. Verve Group is a privacy-first omni-channel ad platform offering programmatic solutions that connect advertisers and publishers to people in real time. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-privacy-and-transparency-in-digital-advertising-data-with-ionut-ciobotaru Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
34:32
Definitions, Metrics, and Sales in Complex Funnels w/ Matt Heinz
Repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers, Matt Heinz stopped by the Data Basement to talk with Adam and Brian. Matt is the President and Founder of Heinz Marketing, prolific author, award-winning blogger, podcast host and dynamic speaker. Apparently he makes a killer brisket. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-definitions-metrics-and-sales-in-complex-funnels-w-matt-heinz Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
39:08
Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer
The guy who first rocked the black shirt (before Zuckerberg), Bryan Kramer, stopped by the Data Basement to chat with Adam and Mark. Bryan is an international keynote speaker, a bestselling author, global TED speaker, and strategist consulting Fortune 500 clients. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-forget-b2b-or-b2c-think-human-2-human-w/-bryan-kramer Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
48:32
Data, Psychology, Manipulation, and Mojo in Marketing w/ Doug Kessler
Oh look, we wrangled another guest into the Data Basement! Adam and Mark had the pleasure of talking with Doug Kessler recently. Doug is the Creative Director and Co-Founder of Velocity Partners and Board Member at CLEAR Global. He's a displaced Yank who started his career at Ogilvy & Mather, New York but left to kill it in the B2B advertising world. And that's exactly what he's been doing. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-data-psychology-manipulation-and-mojo-in-marketing-w-doug-kessler Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
40:50
The Illusion of Data-Driven Marketing ft. Robert Rose
Robert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing, stopped down in the Data Basement to talk with Adam and Brian. Robert is also the Founder, Chief Strategy Advisor and Chief Trouble Maker at The Content Marketing Institute. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-the-illusion-of-data-driven-marketing-ft.-robert-rose Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
44:53
ft. Jason Falls - Influence Marketing: from The Queen's China to Fyre Festival
Jason Falls recently stopped by the Data Basement to chat with Adam and Mark. Jason is Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker & Author of Winfluence. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-jason-falls-influence-marketing-from-the-queens-china-to-fyre-festival Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
51:34
ft. Rand Fishkin - How Trust and Influence are Redefining Digital Advertising
Rand Fishkin, CEO of SparkToro, former founder and CEO of Moz, author of Lost and Founder and video game creator popped into the data basement to chat with Brian and Mark. SparkToro identifies your customers' biggest sources of influence, and the hidden gems⁠—so you can reach them where they hang out. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-rand-fishkin-how-trust-and-influence-are-redefining-digital-advertising Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
44:10
ft. Chris Kelly - Business Physics and Data-Driven Brand Marketing
Chris Kelly stopped by the data basement to chat with Adam and Mark. Chris is startup geek since his high school days and is now the CEO of Upwave. Upwave (formerly Survata) is the leading marketing analytics platform for brand marketers. Their software is used by the world's largest brands, agencies, publishers, and platforms to plan, measure, and optimize brand marketing. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-chris-kelly-business-physics-and-data-driven-brand-marketing Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
44:27
ft. Ruth Stevens - The Evolution of B2B Marketing and the Need for Data Hygiene
The one and only, Ruth Stevens, recently popped into the data basement to chat with Brian and Adam.  Ruth is the President of eMarketing Strategy, Adjunct Professor at NYU Stern, Author, Speaker and B2B Marketing Consultant. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-ruth-stevens-the-evolution-of-b2b-marketing-and-the-need-for-data-hygiene Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
45:20
ft. Joe Pulizzi - Content Marketing, Community, NFTs and Social Tokens
Joe Pulizzi drops into the data basement to chat with Brian and Adam. Joe is an entrepreneur, speaker, author, and podcaster. He's the Founder of The Tilt, Co-Founder of The Orange Affect, Author of 7 books including his latest, Content Inc, released in 2021.  Listen to find out what happens to bring 3 crypto enthusiasts together to discuss content marketing. (If nothing it's pretty entertaining!) Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-joe-pulizzi-content-marketing-community-nfts-and-social-tokens Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
41:43
ft. Rob Armstrong - Cookieless: Part 2 - The Problem With Cookies
Rob Armstrong, SVP of Product at Eyeota, returns to the data basement for Round 2 of our three-part series on the cookieless future of data driven marketing. This week we dig deep into the hot mess surrounding cookies. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-rob-armstrong-cookieless-part-2-the-problem-with-cookies Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
41:50
ft. Rob Armstrong - Cookieless: Part 1 - The History of Cookies
This week, Rob Armstrong popped into the data basement to chat with Brian and Adam for Part 1 of a three-part series on the cookieless future of data driven marketing - everyone's favorite topic. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-rob-armstrong-cookieless-part-1-the-history-of-the-cookie Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
42:51
ft. Nick Rishwain - Data & Marketing in a Two-Sided Marketplace
This week Nick Rishwain, VP of Business Development & Relations at Experts.com, dropped into the data basement to catch up with Adam and Brian. Experts.com is a SaaS platform that connects expert witnesses and consultants with attorneys, businesses, insurance agencies and government entities. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-nick-rishwain-data-marketing-in-a-two-sided-marketplace Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
49:00
ft. Alex Baydin - Staying on Message (and Compliant) at Scale
Founder & CEO of PerformLine (The King of Compliance), Alex Baydin, dropped into the data basement this week to chat with Brian and Adam.  Performline is a pioneer in the regtech industry and is focused on making sure customer facing messages in regulated industries are compliant. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-alex-baydin-staying-on-message-and-compliant-at-scale Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
45:10
ft. Mark Richardson - The Evolution of Digital Media & Marketing Strategy
Our guest this week is Mark Richardson, Special Program Manager at NetWise. He dropped by to talk about his background, how he landed at NetWise, and the evolution digital media, data-driven growth and marketing that we've all lived through. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-mark-richardson-the-evolution-of-digital-media-marketing-strategy Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
50:38
ft. Nico Visiers - Thinking Team and Customer First in a Talent Crunch
Our guest this week is Nico Visiers, Managing Director (U.S.) at Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital transformation. He dropped into the data basement to talk to us about the impact of the pandemic and the "talent crunch" on marketing agencies like Making Science, and the brands the represent.  Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-nico-visiers-thinking-team-and-customer-first-in-a-talent-crunch Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
46:13
Cookies and The ID Challenge
Welcome back for another hang in the data basement! This week we're warming up to some deeper dives on cookies and the future of cookie-less marketing by starting with a quick intro chat about "The ID Challenge." Identifying people, and then eventually identifying users has never been a simple problem to solve. Of course it's even more complex in the digital space. Show Notes, Links & Transcript: https://www.netwisedata.com/blog/podcast-cookies-and-the-id-challenge Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
28:55
The Importance of Failure in Data-Driven Growth with Sean Hackner, VP Sales and Marketing, NetWise
This week our guest is NetWise VP of Sales and Marketing Sean Hackner and we're talking about his experience with the evolution of data-driven marketing and sales. We talk about how he ended up in the states and working for NetWise, his experience being early with data-driven methods, and how TikTok is the future of storytelling. Show Notes, etc: https://www.netwisedata.com/blog/podcast-sean-hackner-vp-sales-and-marketing-netwise-data-driven-sales More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
41:20
Keith Petri, CEO of Lockr - The Ideal Future of Marketing
Our guest this week is Keith Petri, the CEO of Lockr. He's a data advocate, with a decade of experience working with consumer data. He joins us to talk about what he's seen as the data-driven marketing landscape has evolved. We dig in on what we mean when we talk about consumer data, how ad targeting is different from the "discovery"' mechanisms built into platforms like Netflix and Spotify, and how thinking about both of those things can get is to a better ideal future of consumer data and marketing functions. Skip the line to sign up for Lockr: app.lockrmail.com/data-driven-marketer Show Notes, etc: https://www.netwisedata.com/blog/podcast-with-keith-petri-the-ideal-future-of-marketing More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
42:41
Data - First Party, Third Party, Aggregators, and Originators
Constantly hearing about first party vs. third party data? Do you have to Google it to remember the difference every time? We do too, that's why This week we're back in the weeds talking about these different types of data, how that gets us to the differences between data aggregators and data originators, as well as some of the misunderstandings driving modern discourse around data regulation. Show Notes, etc: https://www.netwisedata.com/blog/podcast-first-party-third-party-aggregators-and-originators More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
40:58
What is Content Marketing? (Every Company is a Media Company)
This week we're talking about "content marketing." What it is, why it matters more now than it did 20 years ago, and why this shift means that it's time for us to realize that every company is a media company. Show Note, etc: https://www.netwisedata.com/blog/podcast-what-is-content-marketing-every-company-is-a-media-company More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
49:24
What is an ID Graph?
This week we're pretty much back in the weeds. I guess that's how we roll now. This week we're talking about graph databases, and specifically what we mean when we say "ID Graph" in the data-driven marketing context. Show Notes: https://www.netwisedata.com/blog/podcast-what-is-an-id-graph More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
44:41
Leads, Funnels, and Flow Charts
This is a longer one, really in the weeds, it's a deep dive. I'm saying it too many ways because we're feeling out of we should do more long ones like this. What do you think? Anyway, on this one we talk through one of the messiest topics that marketers and honestly who companies deal with, Demand Gen Workflow. Full Show Notes, Graphics and Charts: https://www.netwisedata.com/blog/leads-funnels-and-flow-charts More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
53:29
This week we're diving into something that first came up a few episodes ago, and breaking it down even further: The Data-Driven Demand Gen Bowtie. -  https://www.netwisedata.com/blog/podcast-software-has-eaten-marketing...-now-what Full Show Notes: https://www.netwisedata.com/blog/podcast-the-data-driven-demand-gen-bowtie More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
29:59
The Tools to Manage Your Data
This week we've got our first (sort of) technical dive into data driven marketing! A few weeks ago we talked about what we mean when we say data in this context.  Now we're breaking it down even further. Full Show Notes: https://www.netwisedata.com/blog/podcast-the-tools-to-manage-your-data More on the topic on our blog: https://www.netwisedata.com/blog/the-power-of-byod-bring-your-own-data More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
35:54
The Democratization of Data
This week we're talking about a topic from a blog post Brian wrote last week about the NetWise Audience Platform and why we decided to build it with the goal of "democratizing" access to our data. This podcast is a convo more about why that kind of access really matters. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-the-democratization-of-data The blog post we're discussing: https://www.netwisedata.com/blog/why-netwise-decided-to-democratize-access-to-our-data More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
29:13
The Story of the NetWise Audience Platform
As we own right at the beginning of this one, this is a sponsored podcast, so we've gotta talk a bit about what NetWise does. We figure, if we get it out of the way with a single episode we can refer back to it. This week we launched our new Audience Platform for marketers, so feels like the right time. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-the-story-of-the-netwise-audience-platform Want to check out the platform? Go to https://netwisedata.com More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
31:08
Software has eaten marketing.... now what? ft. Chris Powell
It's eating sales, that's what! This week we've got out first guest, and it's an in-house one. Chris Powell, VP of Sales Engineer joins us this week to talk about how marketing and sales have merged to create the "demand generation" department, and a bit about what that means for the modern marketer. We should call this one, "prelude to the bowtie." See the graphic in the notes. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-software-has-eaten-marketing...-now-what More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
29:56
What is the "data" in Data-Driven Marketing?
And here's our second episode! It's still that kind of conversation. In this one we're working on setting the stage a bit. There are a lot of things out there which we might call "data." So, what do we mean when we say "data" on this podcast? Well, that's what this episode is about. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-what-is-the-data-in-data-driven-marketing More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
28:35
What is Data-Driven Marketing?
It's our first episode, so this is that kind of conversation. It's a bit about what we're doing here, why you should listen to a couple of bros from a data company called NetWise, and our take on what we've started calling Data-Driven Marketing. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-what-is-data-driven-marketing More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
24:57