Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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COP27: Focus on Policy and Process, Not Promises

COP27: Focus on Policy and Process, Not Promises

While the COP conference has grown in significance and visibility on a yearly basis since the Paris Agreement of 2015, the reality is that — without concerted legislative action...

Helping Entrepreneurs Get To Where They Want To Go Faster

Helping Entrepreneurs Get To Where They Want To Go Faster

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner. And Keion Flanigan is brought to...

B2B Sales Fundamentals for Beginners - A Comprehensive Guide

B2B Sales Fundamentals for Beginners - A Comprehensive Guide

Over time, buyers have changed, and sellers have had to follow. B2B salespeople have had to find new ways to create value for their ideal customers. Most sales organizations...

Google Docs power tips: How to add charts, citations, and more

Google Docs power tips: How to add charts, citations, and more

Once you’ve mastered the basics of Google Docs, it’s time take your documents up a notch. Some documents need to include citations, while some can benefit from charts or a table...

Gen Z's Impact on Hotel Marketing and Design

Gen Z's Impact on Hotel Marketing and Design

Gen X move over. The next generation knows what they want from hotels, and it's not bad at all. In order to start a conversation prior to our big hotel event in London this...

7 proven strategies for successful sales prospecting

7 proven strategies for successful sales prospecting

Top-performing sales reps generate nearly three times more sales meetings using prospecting techniques than reps who don’t prospect at all.  Without a full pipeline of...

11 Retail Sales Tips To Boost Your Store's Sales

11 Retail Sales Tips To Boost Your Store's Sales

Selling and how to sell is the most important skill every retailer should focus on. They are the orderly process of developing a connection between a shopper and a product...

You’ve Completed Sales Training. Now What?

You’ve Completed Sales Training. Now What?

Forecast meetings Learning huddles and best practice sharing As mentioned, what gets measured gets done; what gets asked and discussed gets focused on. I Suppose you’ve taught a...

You're Looking for Sales Productivity in the Wrong Place

You're Looking for Sales Productivity in the Wrong Place

One of the first things sellers learn is to keep it simple. Yet when it comes to a particularly hot topic in our industry, sales leaders do anything but. Rather than apply the...

3 Ways To Make Your Sales Training More Personal

3 Ways To Make Your Sales Training More Personal

3 Ways To Make Your Sales Training More Personal March 16, 2023 Mark Crofton4 min read Like many in the learning business, it’s likely you’ve spent the past several years...

Virtual Versus In-person Calls: Are Sales Reps Better Off In The Digital World?

Virtual Versus In-person Calls: Are Sales Reps Better Off In The Digital World?

Virtual Versus In-person Calls: Are Sales Reps Better Off In The Digital World?   Share: 6 mins read The primary role of any sales rep in the life sciences industry is to...

3 Customer Service Techniques To Skyrocket Your Sales

3 Customer Service Techniques To Skyrocket Your Sales

The one common denominator when it comes to retail sales is...people. And how those people interact with each other. Retail has always been about people - how you get them to...