Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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14 Call to Action Examples (and How To Write an Effective CTA)

14 Call to Action Examples (and How To Write an Effective CTA)

LinkedIn When you set out to create winning digital marketing campaigns that engage your target audience, you want the end result of those campaigns to be conversions. And even...

Why businesses need enterprise social listening platforms in 2023

Why businesses need enterprise social listening platforms in 2023

As we enter 2023, the importance of social media for businesses cannot be understated. In order to thrive in this competitive business landscape, it is essential for companies...

5 B2B Writing Tactics to Build Content That Resonates - Zen Media

5 B2B Writing Tactics to Build Content That Resonates - Zen Media

Zen Media March 8, 2023 Share Between the buzz about AI (ChatGPT and the like) and the sheer amount of content being published each day across every industry—content marketing...

Content creators say they struggle to keep up with their audiences as social media platforms evolve

Content creators say they struggle to keep up with their audiences as social media platforms evolve

This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series → As the social media...

How to Market Your Business on Social Media - Husni Ahamed

How to Market Your Business on Social Media - Husni Ahamed

In the digital age we live in now, social media is a must-have tool for businesses to reach their customers, As a result, we should know how to market our business on social...

What long-form TikTok videos mean for brands' future social strategies

What long-form TikTok videos mean for brands' future social strategies

Hilton challenged the conventional brand approach to TikTok marketing with a 10-minute-long video that far exceeded the platform’s recommended video length of under 34 seconds...

How to Grow Your Business with High Velocity Digital Marketing [Steven Mark Kahan Interview] | Your Digital Marketing Coach with Neal Schaffer

How to Grow Your Business with High Velocity Digital Marketing [Steven Mark Kahan Interview] | Your Digital Marketing Coach with Neal Schaffer

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying...

5 Ways To Build Your Brand On Social Media - Husni Ahamed

5 Ways To Build Your Brand On Social Media - Husni Ahamed

In today’s digital age, social media has become an integral part of any successful marketing strategy, which is why I decided to let you know 5 ways to build your brand on...

5 Tips to Build a Successful LinkedIn Strategy

5 Tips to Build a Successful LinkedIn Strategy

Though TikTok, Facebook, and Instagram garner a lot of screentime from folks, LinkedIn is not to be ignored in your social media strategy. In fact, there are over 756 million...

How To Beat Your Competitors & Win The Online Branding Game

How To Beat Your Competitors & Win The Online Branding Game

The business landscape is rife with competition right now. Whichever industry you work in, you have to compete with rivals offering similar products and services. The...

How to Assess Your Brand's Use of Social Media to Achieve Growth

How to Assess Your Brand's Use of Social Media to Achieve Growth

If you have a business, chances are you have a social media presence, and why not? Social media is a powerfully effective way to reach consumers. For example,58% of those in the...

 4 Recommendations for Overcoming Complexity and Scaling for the Future

4 Recommendations for Overcoming Complexity and Scaling for the Future

The last few years have brought radical changes when it comes to customer experience, demand on inventory, providing creative digital experiences and more. To identify how the...