Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Why Leading Brands Embrace Market Segmentation - Branding Strategy Insider

Why Leading Brands Embrace Market Segmentation - Branding Strategy Insider

AB InBev is the owner of over 500 drinks brands including national beers (Budweiser, Stella Artois, Corona Extra) canned cocktails, craft beers, energy drinks, etc.. In an...

Does social media marketing still matter? Not like you think. - Schaefer Marketing Solutions: We Help Businesses {grow}

Does social media marketing still matter? Not like you think. - Schaefer Marketing Solutions: We Help Businesses {grow}

I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter(which is really about social media...

10 Reasons Why A Logo Is Important For Your Business - 2023

10 Reasons Why A Logo Is Important For Your Business - 2023

10 Reasons Why a Logo is Important For Your Business Branding Establishing a brand identity is very important for businesses to increase their revenue and customer reach.  In...

33 Latest Pinterest Statistics For 2023: The Definitive List

33 Latest Pinterest Statistics For 2023: The Definitive List

Pinterest might not be the most popular social media network in the world, but it holds incredible potential for marketers. Users from all over the world flock to the so-called...

Schedule - Learn Inbound

Schedule - Learn Inbound

Schedule 09:35 - 10:05 Marketing to Machines As marketers and advertisers, we spend our time and energy crafting content, ads, and messaging. We try to convince people to...

Are Content Creators Entrepreneurs? Turn Your Content Into a Business

Are Content Creators Entrepreneurs? Turn Your Content Into a Business

Are content creators entrepreneurs? Four simple words, one big question. And the answer to that question is a favorite of every seasoned content marketer … It depends. Content...

Google Analytics alternatives for eCommerce stores

Google Analytics alternatives for eCommerce stores

Home Blog – eCommerce News, tips and tutorials Google Analytics alternatives for eCommerce stores Google Analytics alternatives for eCommerce stores Last updated: By: Maria...

The Importance Of User-Friendly Ecommerce Website Development

The Importance Of User-Friendly Ecommerce Website Development

The success of an Ecommerce Development Company India doesn’t come from the number of websites they have developed. Their success is judged on the basis of the time they have...

5 important tips for streamlining your ecommerce returns process

5 important tips for streamlining your ecommerce returns process

Returns may not be the goal, but they also don’t automatically mean a negative customer experience. Shoppers are frequently choosing their online merchant based on their returns...

How a Unified Customer Engagement Platform Delivers on Quality Innovation and Value

How a Unified Customer Engagement Platform Delivers on Quality Innovation and Value

Social media’s growth has been nothing but staggering: one study found that there are now 4.76 billion social media users, up from 2 billion in 2015. This has profoundly...

Writing Tips From a College Professor — Kaleigh Moore: Freelance content writer for eCommerce & SaaS companies

Writing Tips From a College Professor — Kaleigh Moore: Freelance content writer for eCommerce & SaaS companies

No lead magnet to promote. Just...knowledge. Allow me to introduce you to Professor Laura Bandy . Laura is currently a member of the English faculty at Spoon River College where...

Chain Store Age

Chain Store Age

Image Restaurants benefitted from increased spending in February as consumers focused on experiences. U.S. retail sales (excluding automotive) were up 6.9% year-over-year in...