Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency?

Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency?

Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency? 21 Minute Read Tags: Social Media Management social media marketing Unlock the Power of...

11 Super-Actionable Landing Page Trends to Jump On in 2023 | WordStream

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PSAC 2023 - Paid Search Association

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Paid Search Association ABOUT PSAC 2023 Join Us Live For The Third Annual Paid Search Association Conference This event is curated for practioners of all skill levels who are...

DOJ Files Second Antitrust Suit Against Google, Seeks to Break Up Its Ad Business

DOJ Files Second Antitrust Suit Against Google, Seeks to Break Up Its Ad Business

The U.S. Justice Department on Tuesday filed its second antitrust lawsuit against Google in just over two years. It's the latest sign that the U.S. government is not backing...

This day in search marketing history: February 12

This day in search marketing history: February 12

In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by...

TikTok Introduces Series For Creator Content Monetization

TikTok Introduces Series For Creator Content Monetization

TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see...

The Royal Rumble Is On For Who Wins Contextual Advertising | AdExchanger

The Royal Rumble Is On For Who Wins Contextual Advertising | AdExchanger

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting...

The Different Types of Website Banners, Explained

The Different Types of Website Banners, Explained

Website banners are powerful advertising and information sharing tools. Learn about the different types of website banners here. Do you know that digital advertising will...

11 Digital Marketing Trends That Need to Be Considered in 2023

11 Digital Marketing Trends That Need to Be Considered in 2023

Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and...

Meta Pauses Reels Bonus Program as it Develops a New Ad Revenue Share System

Meta Pauses Reels Bonus Program as it Develops a New Ad Revenue Share System

Meta Pauses Reels Bonus Program as it Develops a New Ad Revenue Share System Published March 9, 2023 By Andrew Hutchinson Content and Social Media Manager Meta’s re-thinking its...

Artificial intelligence and unstructured data

Artificial intelligence and unstructured data

Artificial intelligence and unstructured data Home / Blog / Technology / Artificial intelligence and unstructured data Table of contents Big data and artificial intelligence...

What does performance marketing look like in 2023? - ClickZ

What does performance marketing look like in 2023? - ClickZ

Upon evaluation of the current state of performance marketing, it is evident that consumer brands are on a mission to maximize their digital footprint and increase conversions...