Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Important B2B Sales Enablement Metrics to Measure Performance and ROI

Important B2B Sales Enablement Metrics to Measure Performance and ROI

Important B2B Sales Enablement Metrics to Measure Performance and ROI Post by Anthony Iannarino March 24, 2023 The investment you make in sales enablement ensures your sales...

Your Guide To A Professional LinkedIn Profile

Your Guide To A Professional LinkedIn Profile

LinkedIn isn’t as much a social network as it is a professional network. It’s a worldwide community of professionals networking and sharing knowledge. Maintaining a personal...

What is Extended Producer Responsibility?

What is Extended Producer Responsibility?

Many states are looking at so-called “product stewardship” laws to help manage waste more sustainably. Here’s an overview of what that might mean for the industry. The push for...

Q&A: What’s Cybersecurity Testing and How Can It Help Your Business?

Q&A: What’s Cybersecurity Testing and How Can It Help Your Business?

Cybersecurity expert Greg Hatcher, a former U.S. Army Special Forces senior network engineer, shares insights that industry companies can use to better bulwark their businesses...

Practical promotional giveaways your customers are sure to love

Practical promotional giveaways your customers are sure to love

What makes prospects, clients and staff hang on to promotional products? According to a recent survey, 75.4% of people keep promotional items because they are useful. What’s...

A Simple Rule to Ensure Integrity in Your B2B Sales Pipeline

A Simple Rule to Ensure Integrity in Your B2B Sales Pipeline

Sales leaders and sales managers spend a lot of their time worrying about new opportunities. To ensure they have enough, many set an objective for each salesperson to have 300...

Hit Promotional Products Says Operations Restored Following Systems Outage

Hit Promotional Products Says Operations Restored Following Systems Outage

The Top 40 supplier experienced a systems and network outage Thursday, March 23, but announced Friday morning that it was operational again. UPDATE 8:45 AM ET Friday, March 24,...

Guide to Sales Manager Training: 8 Tips For Better Managers

Guide to Sales Manager Training: 8 Tips For Better Managers

Are you doing everything you can to hit your goals? If you’re not budgeting adequately for sales manager training, you might not be. Companies that allocate more than fifty...

In-House Decoration: The Pros & Cons

In-House Decoration: The Pros & Cons

For promotional products distributors at the whims of supply chain and service challenges, the idea of bringing decoration services in-house holds a certain amount of appeal....

Build Your Business | Improve Your Printing Business | Impressions

Build Your Business | Improve Your Printing Business | Impressions

February 23, 2023 | Shop Talk Rich Khun is a man of many talents. He began his career in 2004 as a graphic designer, creating among other things, CD covers, nightclub flyers and...

Should You Go Auto or Hire Another Printer?

Should You Go Auto or Hire Another Printer?

Boxes of shirts are stacked from the floor to the ceiling. You’re covered with pallet adhesive and ink. Your wrists ache with pain, your legs are numb, fingers are stiff. You...

Best Practices to Keep Your Screen Printing Platens in Great Shape

Best Practices to Keep Your Screen Printing Platens in Great Shape

When you take care of your platens, you’ll be able to keep them around longer without having to replace them. Platens can be expensive, so you’ll want to replace them as little...