Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Top 10 Keys to Determining and Improving Your Ideal Win Rate

Top 10 Keys to Determining and Improving Your Ideal Win Rate

What kind of car should you drive? Answering that question with anything other than, "It depends," is irresponsible because there are so many variables.  Choosing a car depends...

The Changing B2B Sales Landscape: What Sales Leaders Need to Know and Do

The Changing B2B Sales Landscape: What Sales Leaders Need to Know and Do

The Changing B2B Sales Landscape: What Sales Leaders Need to Know and Do Written by Erica Schultz Chief Marketing Officer, RAIN Group Sales leaders with a finger on the pulse of...

9 Ways To Increase Employee Retention In Your Retail Store

9 Ways To Increase Employee Retention In Your Retail Store

When employees leave – either because you fired them or they quit by choice, their absence leaves a hole. The more employee turnover you have, the more holes you have to deal...

The Latest Industry Trends in B2B Sales Coaching

The Latest Industry Trends in B2B Sales Coaching

There are several ways to improve the effectiveness of a sales force, and B2B sales training is the first way most sales organizations level up their sales teams. Because...

Rebuilding A Broken Brand Through Smart Marketing & Advertising

Rebuilding A Broken Brand Through Smart Marketing & Advertising

We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this:...

Meta is building a decentralized, text-based social network

Meta is building a decentralized, text-based social network

Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation...

Tossing Your Lithium-ion Batteries in The Trash? - The Brand Protector

Tossing Your Lithium-ion Batteries in The Trash? - The Brand Protector

Join Jeff, Meg & Stephen for Industry Insider Mar. 8TH at 12 PM EST Watch Now Sponsor - Click to visit; Right Click for samples, personalization, and more offers Sponsors -...

Promotional Product Industry Leaders Reflect on International Women’s Day

Promotional Product Industry Leaders Reflect on International Women’s Day

Women from around the world share their insights on the observance, their professional journeys and the strides still to be made. On this International Women’s Day, we...

Sustainable Apparel Coalition Releases Decarbonization Guide

Sustainable Apparel Coalition Releases Decarbonization Guide

The apparel and textile group, which counts SanMar, HanesBrands and Gildan among its members, has implemented a process for manufacturers to set and commit to science-based...

How To Combine Machine and Human Input for More Effective Content in 2023

How To Combine Machine and Human Input for More Effective Content in 2023

Content Creation / Editorial processes / SEO / Content strategy / Productivity How To Combine Machine and Human Input for More Effective Content in 2023 In 2023, marketers...

The 4 Rs That Show a Brand Your Blog is Influential

The 4 Rs That Show a Brand Your Blog is Influential

One way to monetise your blog is through working with brand partners. This could be  anything from sponsored content and affiliate promotions through to ongoing ambassadorships...

5 colour trends set to make waves in 2023

5 colour trends set to make waves in 2023

The ebb and flow of colour trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures,...