Gen Z's Impact on Hotel Marketing and Design

Gen Z's Impact on Hotel Marketing and Design

Gen X move over. The next generation knows what they want from hotels, and it's not bad at all.

In order to start a conversation prior to our big hotel event in London this coming Wednesday, Senior Hospitality Editor Sean O’Neill took a very deep dive into how Gen Z habits are changing hotel marketing and design.

“One inspiration for this story came from an article my colleague Dawit Habtemariam wrote last year: ‘TikTok’s Short-Form Video Revolution Gains Traction in Search for Destinations‘,” O’Neill, a Gen Xer, told me last week. “I hadn’t realized there was such a big audience of Gen Z already.”

“Then this winter Skift was lucky enough to have a stellar intern, Sherry Sun,” O’Neill said. “Sun volunteered, along with our star freelancer Carley Thornell, to do reporting to make this project as nuanced as possible. We wanted to avoid the usual nonsense said about generational differences.”

Don’t miss out on the story, but – really – don’t miss out on Skift Future of Lodging Forum in London next week. Readers of this weekend roundup can save 15% off with the promo code WEEKEND. And subscribers to Skift Pro can watch online for free by registering here.

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