Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Content Marketing: Knowing when Enough is Enough with Robert Rose

Content Marketing: Knowing when Enough is Enough with Robert Rose

If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. For more...

Is Twitter Still Relevant for Content Marketers?

Is Twitter Still Relevant for Content Marketers?

As I shared in the Content Chat Bulletin newsletter (subscribe here), on Halloween, we held a #ContentChat Spaces conversation with a scary marketing theme. But only one of our...

The Kirkpatrick Model: Measuring the Impact of Sales Training

The Kirkpatrick Model: Measuring the Impact of Sales Training

One of the most common questions our customers ask is how to measure the impact of their sales training. While there’s no one-size-fits-all answer, the Kirkpatrick Model is a...

Can Packaging Give You a Retail Experience Worth Shopping For?

Can Packaging Give You a Retail Experience Worth Shopping For?

There’s an old saying that people shop with their hands, specifically when it comes to clothing.  The same is true when it comes to packaged goods. The tactile quality of a...

Learn to Create A Data-Driven LinkedIn Marketing Strategy

Learn to Create A Data-Driven LinkedIn Marketing Strategy

LinkedIn is one channel every marketer should leverage to drive traffic and increase conversions.  Besides being the largest professional network, LinkedIn has about 810...

Are you using an accessibility overlay to help disabled users? Don't!

Are you using an accessibility overlay to help disabled users? Don't!

It is estimated that around 61 million Americans live with a disability. This represents about 18% of the total population of the United States as of the 2022 Census. Viewed...

How to Show a Number Count Animation in WordPress

How to Show a Number Count Animation in WordPress

Are you looking for ways to display an animated number counter on your WordPress site? Showing a number count helps capture your visitors’ attention and allows you to display...

How brands can turn corporate social action into real action

How brands can turn corporate social action into real action

The following is a guest piece by Gartner analysts Augie Ray and Chris Ross. Opinions are their own. Was your business founded to restore or protect the environment? Probably...

My 5 Favorite Light Modifiers as a Professional Photographer

My 5 Favorite Light Modifiers as a Professional Photographer

As you can see, recently, I have been doing an evaluation of all the gear I have in the studio. This time, I looked at a dozen or so light modifiers that I own and selected my...

Profiling the Perfect Client / PromoJournal - Marketing Matters

Profiling the Perfect Client / PromoJournal - Marketing Matters

When was the last time you thought about what makes your “best” client (customer) the best. How about your “favorite” client? The answers will be different for everybody. Some...

Meta Ads Automation: An Advertiser's Guide

Meta Ads Automation: An Advertiser's Guide

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...

Out $100K: Scam Attempts Aimed at Promotional Products Companies Continue

Out $100K: Scam Attempts Aimed at Promotional Products Companies Continue

Sophisticated fraudsters continue to try to trick firms into providing products they don’t intend to pay for and then sell them on the black market. Such was the case when...