Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Brand Positioning & SEO: How to Use Data, Strategy, & Keyword Selection

Brand Positioning & SEO: How to Use Data, Strategy, & Keyword Selection

Tory Gray As one of the first modes of seeking a solution, search is frequently the first touchpoint between customers and brands. Not only does search data offer a wellspring...

Tomorrow's Loyalty Turns

Tomorrow's Loyalty Turns

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they...

Use direct mail effectively for marketing | Klaviyo Blog

Use direct mail effectively for marketing | Klaviyo Blog

When was the last time you received a piece of mail that was exciting to you? It could’ve been a holiday card, a postcard, or a birthday card from a close friend or family...

Digital Influence isn't just a Marketing Activity — TLB Coaching & Events

Digital Influence isn't just a Marketing Activity — TLB Coaching & Events

If you were going to send someone on your team out to explore "digital influence solutions", who would it be? Did you default to "the marketing team"? In my corporate...

Being Grateful on Social Media

Being Grateful on Social Media

A few weeks ago, our #TwitterSmarter team member, Sabrina reminded the rest of us that November is National Gratitude Month. She suggested that we all take some time to reflect...

What Reddit’s NFT success can teach brands about Web3 marketing

What Reddit’s NFT success can teach brands about Web3 marketing

In just three months, Reddit onboarded 2.5 million crypto wallets through its NFT marketplace—all without ever using the word “NFT.” The online community site has drawn users...

How brand marketing helps improve E-A-T signals: An introduction

How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land » SEO » How brand marketing helps improve E-A-T signals: An introduction How brand marketing helps improve E-A-T signals: An introduction Learn the core...

Revisiting 'Six Spaces of Social Media' 15 years later

Revisiting 'Six Spaces of Social Media' 15 years later

In my last post,I looked back to the beginning of 2007, and two events that I think marked the start of the 21st century. It now looks like we’re at the end of the first era of...

Engage Consumers From Click to Brick

Engage Consumers From Click to Brick

Engage Consumers From Click to Brick Break down the digital divide by connecting online and in-store experiences By Shock Torem, SVP and GM, Vestcom Media Solutions Hybrid...

Conference Sustainability: Resources & practical advice for event planners | Blog | Ex Ordo

Conference Sustainability: Resources & practical advice for event planners | Blog | Ex Ordo

Conference Sustainability: Resources & practical advice for event planners 15 minute read 9 November 2022 in Industry Trends Conference Sustainability Organising Sustainability...

Should Brands Be Allowed at Global Climate Talks?

Should Brands Be Allowed at Global Climate Talks?

In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year...

Dove Calls On Brands To Stamp Out Retouched Social Images

Dove Calls On Brands To Stamp Out Retouched Social Images

Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Since the launch of its...