Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Developing Value Proposition For Travel Websites Through Content

Developing Value Proposition For Travel Websites Through Content

The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google...

SEO your collections with this free guide • Double Your Ecommerce

SEO your collections with this free guide • Double Your Ecommerce

Shopify Collection SEO is about optimizing a Shopify collection page to be more relevant for a specific, niche keyword. That specificity will help your page rank higher in...

5 Ways Brands Can Benefit From Social Media Marketing - Digital Journal

5 Ways Brands Can Benefit From Social Media Marketing - Digital Journal

Social media marketing is a versatile tool that can benefit businesses of all sizes. According to research, people spend two and a half hours on social media per day on average....

A Revolutionary New Way to Look at Content Marketing Strategy - DigitalMarketer

A Revolutionary New Way to Look at Content Marketing Strategy - DigitalMarketer

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and...

Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights]

Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights]

Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights] Published: November 07, 2022 You’ve created a digital product, put it up on your website and...

Social media as we know it is over

Social media as we know it is over

The world is still digesting the news that billionaire Elon Musk actually owns Twitter, but in fact, the development marks just the latest sign that social media as we know it...

Misinformation Experiment has Potential to 'Inoculate' Millions of Social Media Users

Misinformation Experiment has Potential to 'Inoculate' Millions of Social Media Users

Briefly exposing social media users to the tricks behind misinformation boosts awareness of harmful online falsehoods, says new research—and Google is set to deploy an...

Why Relationship Marketing Is Essential To B2B Lead Generation

Why Relationship Marketing Is Essential To B2B Lead Generation

One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date. Weird as it might feel, there’s a...

How To Develop Buyer Personas: A Crash Course

How To Develop Buyer Personas: A Crash Course

I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep...

Art Meets Tech: First-Ever Photography Commission Inspired by AI

Art Meets Tech: First-Ever Photography Commission Inspired by AI

Over the course of 2022, there’s been a lot of discussion about the role of AI in art. Thanks in large part to how accessible generative adversarial networks(GANs) like...

Do scratches on your lens affect performance? Barely, says Lensrentals, but keep your glass protected

Do scratches on your lens affect performance? Barely, says Lensrentals, but keep your glass protected

Do scratches on your lens affect performance? Barely, says Lensrentals, but keep your glass protected Published Nov 7, 2022 | Jeremy Gray Share Tweet Many filter makers sell...

What is event technology and how to get the most out of it in 2022

What is event technology and how to get the most out of it in 2022

As an event organizer, you’re probably looking for ways to simplify the conference planning process while still being able to reach your event objectives. One that helps save...