Social media marketing is a versatile tool that can benefit businesses of all sizes. According to research, people spend two and a half hours on social media per day on average. Social media power users can spend half of their waking time sharing content and interacting with their followers and friends.
Multimillion dollar brands have been launched on platforms like Instagram, Twitter and Facebook. All of them use similar strategies that help them build trust, increase conversions and revenue, and keep their customers raving about their products and services.
Social media marketing is the art of brand building using social media.SMM expertspromote products and services using various platforms and tools to find new audiences, expand user bases and gather data to launch ad campaigns and improve offers.
Content is at the heart of social media marketing. Platforms allow different forms of content to be posted and shared. They include short texts, longreads, pictures, GIFs, videos, carousels and reels. A well-crafted piece of content gets promoted by social media algorithms, becoming viral.
A successful SMM strategy employs a mix of organic and paid content. Creating such a strategy requires thorough planning, constant testing, and studying your audience. It can be further optimized to reduce your spending or increase conversions.
On average, 9 out of 10 marketing managers use at least a few social media marketing tools. Social media marketing is one of the most affordable and cost-effective ways of promoting your business.
Cyber-crime is on the rise. Potential customers avoid buying even from legitimate e-stores due to risks of their sensitive data being stolen or manipulated. New online businesses often find it hard to convince buyers to make a purchase.
Social media is one of the most useful tools to alleviate the fears of your potential customers. An active, organic social media presence can convince most visitors that your online business is legitimate and safe.
Cross-linking content from your website to social media and having a website widget that shows recent posts or user comments is a great way to build trust.
You can respond publicly to comments and user posts or privately through direct messaging. Make sure that your brand personality and voice stay consistent in your communication. Use a check-list to address most common concerns and questions. As a general rule, you should answer at least within an hour after your profile gets mentioned by a user.
Using chat-bots with machine learning and A.I. can help you automate 80% of user queries.
Buyers increasingly want to be represented by your brand. If your brand values represent a certain group of people, build a community devoted to their interests, concerns and personal stories. Sharing stories about using your products and the benefits they bring to people reinforces identity loyalty.
Successful brands like Nike or Starbucks have large loyal audiences that serve as brand ambassadors to their friends and family members.
Your brand community should remain a safe space for its participants. Focus on real people and their experiences and let them tell their stories as freely as possible.
4. Keeping Up With the Trends
Understanding the trends, fads and viral challenges your audience engages in is a sure-fire way to make your content go viral. Monitoring popular topics and hashtags can give you insight into what’s hot right now. New memes appear and fade into oblivion fast, make sure that you stay timely and relevant.
5. Using the Power of Social Shopping
According to experts, 7 out of 10 buyers browse through a brand’s social media before making a purchase. In-app stores, widgets, shoppable images and other E-commerce tools can be integrated with social media platforms to increase conversions and revenue.
To view the original version on The Express Wire visit 5 Ways Brands Can Benefit From Social Media Marketing