Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips

Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips

Social media continues to be an intriguing, exciting and personable way to gain exposure for your brand and your mission. As most networks continue to grow their number of...

How To Create A Case Study - Designer Patch

How To Create A Case Study - Designer Patch

Designer Patch Sponsor - Click to visit; Right Click for samples, personalization, and more offers Sponsors - Click for samples, personalization, and more offers How To Create A...

How to Promote Mental Health at Conferences | IBTM World

How to Promote Mental Health at Conferences | IBTM World

Facebook Twitter LinkedIn Copy link There’s been a significant increase in awareness and discussion around issues of mental health in the last few years. Numerous initiatives...

Too Many Sales Tools? Here Are 4 Steps To Reduce Tech Bloat

Too Many Sales Tools? Here Are 4 Steps To Reduce Tech Bloat

Ten. That’s the average number of tools that sales teams use to close deals. CRM? Check. Forecasting? Yep. Analytics? There’s a tool for that. The list of so-called “solutions”...

How to create a winning social media marketing strategy - The Crowdfire blog

How to create a winning social media marketing strategy - The Crowdfire blog

Social media marketing is one of the best ways to get new customers online along with SEO. However, without the right social media marketing strategy in place, there is...

SEO Testing: 8 Experiments To Improve Organic Traffic

SEO Testing: 8 Experiments To Improve Organic Traffic

SEO SEO Testing: 8 Experiments To Improve Organic Traffic Is your search engine optimization strategy stuck in a rut? Here are some things you can experiment with to improve...

The Grumpy Designer Asks: Are You Tired?

The Grumpy Designer Asks: Are You Tired?

Before we get too far, let me state that this isn’t a “woe is me” post. I may be grumpy, but I also know how to count my blessings. And I’ve been fortunate in numerous ways....

How To Determine If Your Employee Scheduling Is Too Lean

How To Determine If Your Employee Scheduling Is Too Lean

Almost every retailer looks at employee scheduling as their most expensive operating cost. I see employees as an asset, not a liability, but that’s another post... Stores that...

How Much Do You Remember From Working Retail?

How Much Do You Remember From Working Retail?

How Much Do You Remember From Working Retail? Access Now Those who started working in retail these past 18 months will someday look back and remember well the long days of...

The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing | Your Digital Marketing Coach with Neal Schaffer

The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing | Your Digital Marketing Coach with Neal Schaffer

00:37:2725.8 MB The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing Working with corporate clients I have developed my own 100-point LinkedIn profile audit...

Solving For the Lack of Coaching and Training for Reps - Second Nature

Solving For the Lack of Coaching and Training for Reps - Second Nature

The worst thing one can do in business is take anything for granted and get too comfortable. At the same time, I must admit that I was one of those caught a bit off-guard...

Avoiding These 3 Pitfalls After the Sale

Avoiding These 3 Pitfalls After the Sale

Your customer just purchased and they’re happy. Now, how do you keep them happy? Today we’ll look at how to avoid three pitfalls after that home sale. Are there pitfalls to...