Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Report Shows Customers Want Responsible Fashion, But Don’t Want To Pay For It. What Should Brands Do?

Report Shows Customers Want Responsible Fashion, But Don’t Want To Pay For It. What Should Brands Do?

A new report from e-commerce personalization platform Nosto showed that of 2,000 U.S. and U.K.-based shoppers surveyed, sustainable practices and fair wages for workers were top...

Don’t See Immediate ROI from Marketing Efforts? Take These Actions

Don’t See Immediate ROI from Marketing Efforts? Take These Actions

Digital marketers usually consider metrics including search engine optimization (SEO) and pay-per-click when it comes to improving performance. Some common goals can include to...

The Recipe for a High-Impact Sales Enablement Program | Mindtickle

The Recipe for a High-Impact Sales Enablement Program | Mindtickle

It’s never been harder to be a sales enablement professional. The pressure to accelerate ramp times and improve sales onboarding often doesn’t come with more headcount and...

Embrace your fashionable side with logoed promotional bags in the latest trends

Embrace your fashionable side with logoed promotional bags in the latest trends

What do promotional bags have to do with fall and winter jackets? Plenty, according to Melanie, a bag expert from 4imprint’s merchandising department. “Some of our promotional...

There is no social media alternative

There is no social media alternative

I really do not want to turn this publication into an Elon Musk anti-fansite, but as another awful person* once said, “You go to war with the army you have, not the army you...

Who Are Your Everyday Heroes? - Heidi Cohen

Who Are Your Everyday Heroes? - Heidi Cohen

We all love the Marvel super heroes. We wait with baited excitement for the next film since we’re all kids at heart. We want someone strong to save us, especially during...

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week

Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate...

How Personal Brands (in the workplace) contribute to Digital Influence — TLB Coaching & Events

How Personal Brands (in the workplace) contribute to Digital Influence — TLB Coaching & Events

If you're not in the business of working for yourself, you might think that your personal brand has no relevance in the workplace. You might have even been outright TOLD that by...

Why we care about location marketing | MarTech

Why we care about location marketing | MarTech

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time?  For example, by sending an opted-in text message to offer a...

Why reuse programs shouldn't wait for consumers | Greenbiz

Why reuse programs shouldn't wait for consumers | Greenbiz

If you follow reuse news, you may have noticed reusable packaging started 2023 with some impressive legislative tailwinds in Europe. France recently banned fast-food restaurants...

Top 10 Best Business Podcasts For Entrepreneurs

Top 10 Best Business Podcasts For Entrepreneurs

Top 10 Best Business Podcasts For Entrepreneurs Podcasts seem to be having a real moment right now.  In fact, every week, 40 million people tune into podcasts.  If you're an...

Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation | Pam Moore Speaker, Trainer, Consultant

Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation | Pam Moore Speaker, Trainer, Consultant

Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital...