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PITTSBURGH — Though predictive analytics has been around for decades, for the trade show industry it is a technology whose time has come. More and more shows are turning to...
02/15/2023
There’s no one quite like Warren Buffett, and that includes his reading recommendations. Here are some books that Mr. Buffett has singled out as being worth your time. Whether...
02/15/2023
A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you're a marketer with several different...
02/15/2023
The way a business handles its customer experience can make or break a company. Negative experiences can shape the reputation of a business, regardless of how good the product...
02/14/2023
Thanks to a pandemic-induced e-commerce boom, marketing is on the precipice of an era that will see retailers become the new publishers. In fact, it’s what’s keeping Unilever’s...
02/14/2023
We live in a world driven by marketing, and as the internet plays a larger part in our daily lives, we will continue to see innovative and inventive ways that companies and...
02/14/2023
Last week, Meta Platforms – the company formerly known as Facebook – announced that it was cutting its workforce by 13 percent – equating to a loss of 11,000 jobs. This,...
02/14/2023
Farewell from Protocol Jamie Condliffe November 15, 2022 We launched Protocol in February 2020 to cover the evolving power center of tech. It is with deep sadness that just...
02/14/2023
When you think about who is influential in your industry, you likely think about professional influencers first. These are the consultants, public speakers and authors, the...
02/13/2023
Hiring new salespeople is a challenging process, particularly for smaller business-to-business (B2B) organizations that don’t have much prior experience. But it’s only half the...
02/13/2023
When we get together and talk there are sometimes things best left unsaid. But often, explicit communication — saying or writing what’s needed to guide or influence desired...
02/13/2023
The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs...
02/13/2023