Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Study: Which Link Metric Correlates Closest to Organic Visibility?

Study: Which Link Metric Correlates Closest to Organic Visibility?

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Throughout my career, most of my teams’...

GoDaddy Website Builder vs WordPress - Which One is Better?

GoDaddy Website Builder vs WordPress - Which One is Better?

Are you trying to decide between the GoDaddy website builder vs WordPress? WordPress powers over 43% of all websites, but GoDaddy is also a popular choice. You can use either...

Tips for Taking Event Registrations on Your Website

Tips for Taking Event Registrations on Your Website

Online event registration has become an increasingly popular feature. It offers a high level of convenience for both users and site owners. And this type of functionality is...

How long does SEO take to show results? - Search Engine Watch

How long does SEO take to show results? - Search Engine Watch

There’s no way to guarantee SEO results within a definitive timeframe, simply because we can never guarantee what we cannot control, and Google is not under our powers. There...

15,000 sites hacked for massive Google SEO poisoning campaign

15,000 sites hacked for massive Google SEO poisoning campaign

Hackers are conducting a massive black hat search engine optimization (SEO) campaign by compromising almost 15,000 websites to redirect visitors to fake Q&A discussion...

5 Reasons Why Video Content Is Imperative for Your Website’s Success | HackerNoon

5 Reasons Why Video Content Is Imperative for Your Website’s Success | HackerNoon

The rise of Instagram and Snapchat has overhauled how readers digest information. The power that images used to project towards consumers no longer holds the same impact the way...

Fireside Chat: Social Media Governance in Turbulent Times

Fireside Chat: Social Media Governance in Turbulent Times

Fireside Chat: Social Media Governance in Turbulent Times icon--twitter Please RSVP  for this hybrid event by Monday, November 14 at 8:00am ET.  Please join us on Monday,...

Best in Activism Campaign in Social Media - Shorty Awards

Best in Activism Campaign in Social Media - Shorty Awards

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! See previous winners and honorees here. "> Global Campaign See previous winners and honorees here. ">...

Council Post: 3 Ways To Generate More Content By Engaging All Employees

Council Post: 3 Ways To Generate More Content By Engaging All Employees

Christine Slocumb is a transformational B2B marketing leader and the President ofClarity Quest Marketing. Enterprise buyers come from all departments, often in teams of 10 or...

Reasons To Hire An SEO Consultant & How To Choose

Reasons To Hire An SEO Consultant & How To Choose

Law Reasons To Hire An SEO Consultant & How To Choose If you are running a business on the modern market, then you are using modern measures to make it successful. Digital...

Social media is creating a new era of resumes—what hiring teams can learn (via Passle)

Social media is creating a new era of resumes—what hiring teams can learn (via Passle)

In this article from QZ.com which details the way social media has changed the world. "When social media first came into our lives, the common practice was don’t post anything...

Gobo 2.0: All Your Social Media in One Place - Initiative for Digital Public Infrastructure

Gobo 2.0: All Your Social Media in One Place - Initiative for Digital Public Infrastructure

After Elon Musk’s recent purchase of Twitter, many users are starting to explore alternative social networks such as the fediverse’s Twitter alternative, Mastodon. Those users...