Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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AI-Assisted Content Tools: Save Time in Your Creator Economy Business

AI-Assisted Content Tools: Save Time in Your Creator Economy Business

by Yakup Özkardes-Cheung | Nov 10, 2022 | Technology and Tools In the creator economy, you have a lot more to create than your primary content products. So while artificial...

Green card: How brands can connect with consumers in a changing climate

Green card: How brands can connect with consumers in a changing climate

With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate –...

An advertising recession may be here - and the TV industry is making brands' lives harder

An advertising recession may be here - and the TV industry is making brands' lives harder

Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...

How to use 4D printing to create smart textile products - FESPA

How to use 4D printing to create smart textile products - FESPA

Katarina Winands of ITA Institut für Textiltechnik of RWTH Aachen University explains how fused deposition modelling can create ‘smart’ textiles. The world of textiles is...

Google is putting less emphasis on links? Odd SERP turbulence and indexing issues

Google is putting less emphasis on links? Odd SERP turbulence and indexing issues

Looking for the premium members version ? Log in here or become a member .  Will Elon Musk destroy Twitter? I am fascinated watching this discussion happen. I do not think the...

Marketing In A Recession (If It Is One)

Marketing In A Recession (If It Is One)

Like with everything else, a future recession seems less clear-cut than past recessions. In the past, with a recession, the job market tanked, the value of the stock market...

A Product Marketing Perspective on Personal Branding, Content and Influence | Your Digital Marketing Coach with Neal Schaffer

A Product Marketing Perspective on Personal Branding, Content and Influence | Your Digital Marketing Coach with Neal Schaffer

00:20:4114.29 MB A Product Marketing Perspective on Personal Branding, Content and Influence I recently did a 1/2 day training for a client that uncovered a plethora of unique...

Automation Can Never Replace Human Ownership of Social Media

Automation Can Never Replace Human Ownership of Social Media

If you’ve ever worked in social media or digital marketing for a brand, chances are you’ve had your fair share of moments when panic sunk in as you’ve realized something that...

The Impact of Building Long-Term Relationships with Influencers with Lee Odden — Justin Levy - Social, Influencer & Content Marketing

The Impact of Building Long-Term Relationships with Influencers with Lee Odden — Justin Levy - Social, Influencer & Content Marketing

What follows is an AI-generated transcript. The transcript likely contains errors and is not a substitute for listening to the podcast. Hi, everyone. Welcome to another episode...

The Authoritative Content Funnel — Whiteboard Friday

The Authoritative Content Funnel — Whiteboard Friday

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode of Whiteboard Friday,...

Those Things That Can Come Back to Haunt Web Designers

Those Things That Can Come Back to Haunt Web Designers

Making mistakes is part of the human experience. They go together like pizza and breadsticks. But the beauty of a mistake is that you have an opportunity to learn from...

5 Free Sales Training To Close More Deals in 2023

5 Free Sales Training To Close More Deals in 2023

There’s no such thing as a free lunch… or free sales training, right? Wrong! Though many of the best sales training programs available today are paid, you can still receive...