Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Decentralizing Social Media – Sean Bonner

Decentralizing Social Media – Sean Bonner

From the very beginning of the internet we’ve wanted to talk to our friends. Or to talk to people who might become our friends. At first this was easy because there weren’t many...

12 Things Every Beginner Needs to Get Started in Photography

12 Things Every Beginner Needs to Get Started in Photography

Are you interested in stepping into the wide and wonderful world of photography? Well, you’ve certainly come to the right place! This short checklist of a dozen items is...

Are You Ready? Photography Is About to Change Forever

Are You Ready? Photography Is About to Change Forever

If you're a photographer who earns a living photographing people, you need to be prepared for this.  I'll be the first to admit that as a landscape photographer, I don't...

Should Photography Be Taught in Schools? If So, How and Why?

Should Photography Be Taught in Schools? If So, How and Why?

I think that we can all agree that to make, take, and find photographs, the photographer needs subject matter. Something, someone or somewhere to make images of and with. I...

Is Anybody Listening? How to Get Your Photography Seen and Voice Heard

Is Anybody Listening? How to Get Your Photography Seen and Voice Heard

A Photographic Life - 236: Plus Henry Iddon 09/11/2022 In episode 236 UNP founder and curator Grant Scott is in his shed reflecting on the visual storyteller, not promoting...

How to Run a Truly Efficient Business | B2B Marketing Blog

How to Run a Truly Efficient Business | B2B Marketing Blog

In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you...

SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title

SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title

Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of...

The Web Design Concepts That Were Ahead of Their Time

The Web Design Concepts That Were Ahead of Their Time

Hard as it may be to fathom, the web has been a part of our world since CERN placed it into the public domain in 1993. And if you were building or browsing websites during that...

5 Branding Tips For Small Businesses

5 Branding Tips For Small Businesses

Law 5 Branding Tips For Small Businesses As a small business, making yourself known can sometimes take work. Whether it is local competition or poor marketing, boosting your...

A Beginner’s Guide to Mastodon

A Beginner’s Guide to Mastodon

Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This...

Commercial Real Estate Photography Tip: How to Photograph Hotels

Commercial Real Estate Photography Tip: How to Photograph Hotels

In commercial real estate photography, how to photograph hotels and how to photograph businesses in general, are important skills to have in our virtual tool bag.   Selling or...

3 Must-Haves for Event Communication Plans

3 Must-Haves for Event Communication Plans

This guest post was contributed by CallHub. An event communication plan is a highly detailed breakdown of what to tell your audience, when to tell them, and how to reach them...