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The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that...
01/16/2023
How To Make Thought Leadership Content Thoughtful and Leading Thought leadership content? It’s a common part of the job, but do you do it well? Too many B2B brands don’t, says...
01/16/2023
![Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]](https://s3.amazonaws.com/gotchastream/images/693348361/large-man-s-hands-typing-on-laptop-keyboard.jpg)
Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is...
01/16/2023
Is your website competing against itself? How does Google know to promote your product page rather than your blog? If you are unsure if this is happening to you or if your team...
01/16/2023
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market...
01/16/2023
As TikTok grows, both as a social network and a place to do marketing, careful management of your account is more important than ever. In fact, while TikTok may have once been a...
01/15/2023
Now that online marketing is the dominant way to advertise one’s business, it’s important to learn about digital marketing channels. All businesses should consider using the...
01/15/2023
Everyone’s computing journey had to start somewhere. And depending on when you booted up your first device, things have likely changed quite a bit. The latest hardware and...
01/15/2023
20 Best AI Writing Apps By Louise North | An hour ago Artificial intelligence is the latest buzzword in the tech world. It’s everywhere and has been for a while, but...
01/15/2023
A lot has been happening in the advertising market recently, which makes an interesting analysis for everyone involved. Following the publication of Q3 earnings at the end of...
01/15/2023
Joe Fylan We all want our sites to have a good homepage design. However, many of us struggle with getting it right. What should it look like? Which elements should it include?...
01/14/2023
We just got through election season. The smartest social media post I saw about it said, “Elections are a great reminder that ~50% of people don’t think like you.” As...
01/14/2023