Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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What happens when a creative goes undercover as a businessperson

What happens when a creative goes undercover as a businessperson

One year ago, I took on the role of North America president and chief creative officer at Ogilvy Advertising.  I wanted to see if the person most connected to the product could...

6 Social Advertising Tips For Finance Brands

6 Social Advertising Tips For Finance Brands

More than 50% of offline investors first collect information online before making an investment decision. And according to research from RRD, more than half of consumers have...

What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You | Your Digital Marketing Coach with Neal Schaffer

What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You | Your Digital Marketing Coach with Neal Schaffer

229 00:28:5619.95 MB What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You If you're doing your social media for business or yourself the...

 Promotional Product Integration Standards - Technology Summit + Hack-A-Thon

Promotional Product Integration Standards - Technology Summit + Hack-A-Thon

The 2023 PromoStandards Technology Summit is the premier Promotional Products Technology Event.  The Hack-A-Thon features groups of cross functional teams working together in a...

 Vendor Bets on Inkjet in Its Commitment to Sustainability

Vendor Bets on Inkjet in Its Commitment to Sustainability

Check out theKeypoint Intelligence Channel on YouTubefor interviews and other insightful videos! In a bold move, Epson has gone all in with its commitment to the sustainability...

Navigating economic challenges—why brands should study the recession of 1981, not 2008

Navigating economic challenges—why brands should study the recession of 1981, not 2008

Talk of a potential recession is ubiquitous and marketers are widely sharing advice on how to approach a downturn. Many are drawing their insights from past recessions such as...

Ecommerce Personalization: Benefits + How to Start

Ecommerce Personalization: Benefits + How to Start

In 2018, Kraft-Heinz launched a venture capital fund called Evolv Ventures to fund the next unicorn startup that would become “the Netflix of food.” Silicon Valley startup...

12 Exciting Things to Try on Instagram in 2023

12 Exciting Things to Try on Instagram in 2023

Stuck in a rut? Try these new Instagram features and tactics to give your strategy a fresh feel and improve your engagement rates. So you’re in a bit of an Instagram rut. Your...

How to make an About page (7 Best Practices plus 10 Examples) | Orbit Media Studios

How to make an About page (7 Best Practices plus 10 Examples) | Orbit Media Studios

Which of your pages is the most important to your visitors? To find out just pop open Analytics. Look at the pages report. They’ll all be there at the top.  And there’s one page...

November 7, 2022 Content Chat Recap: How to Use Surveys to Fuel Your Content Marketing Strategy Surveys For Content Marketing

November 7, 2022 Content Chat Recap: How to Use Surveys to Fuel Your Content Marketing Strategy Surveys For Content Marketing

November 7, 2022 Content Chat Recap: How to Use Surveys to Fuel Your Content Marketing Strategy November 10, 2022 by Alek Irvin Leave a Comment One survey can give your...

Increase Website Traffic: 8 Secrets From Popular Blogs

Increase Website Traffic: 8 Secrets From Popular Blogs

How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better than others. If you look at popular blogs,...

How To Build an Audience by Giving Back – the #BossTalks Story

How To Build an Audience by Giving Back – the #BossTalks Story

Salesforce’s Ebony Beckwith ends every interview in her #BossTalks series with the same question: “What is your superpower?” So I asked her that question. Her response? Well,...