Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Reduce, reuse, recommerce: The first-rate benefits of secondhand selling

Reduce, reuse, recommerce: The first-rate benefits of secondhand selling

People have been reselling items for as long as they’ve been buying them. But the combination of climate change urgency, tightening personal budgets, and advanced e-commerce...

5 New Commandments For Product Marketing

5 New Commandments For Product Marketing

The following was previously published in an earlier version of Marketing Insider. Product marketers are more in demand than ever, as companies look for new ways to connect to...

Livestream Shopping Delivers for Both Brands and Creators

Livestream Shopping Delivers for Both Brands and Creators

Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from...

Why Bulk Content Creating For Social Media Saves You Time

Why Bulk Content Creating For Social Media Saves You Time

I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on. Simply put, the process of bulk content...

How To Write Great SEO Titles

How To Write Great SEO Titles

A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your...

Advanced On-Page SEO Optimizations — Whiteboard Friday

Advanced On-Page SEO Optimizations — Whiteboard Friday

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Typically, when SEOs think about on-page...

5 Effective Techniques To Boost Your Digital Marketing Business Now

5 Effective Techniques To Boost Your Digital Marketing Business Now

Law 5 Effective Techniques To Boost Your Digital Marketing Business Now Effective online advertising is a serious undertaking. If you don't believe me, just ask one of the...

Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As you battle through the throng of keen shoppers at the mall this Thanksgiving, you’d be forgiven for thinking Black Friday is the same mega consumer event it ever was. But...

Fashion brands grapple with greenwashing: ‘It’s not a human right to say something is sustainable’

Fashion brands grapple with greenwashing: ‘It’s not a human right to say something is sustainable’

In Singapore at the start of the month, the Sustainable Apparel Coalition – a non-profit alliance that makes up over half the global apparel and footwear industry – convened for...

Do You Really Know Your Audience? - Heidi Cohen

Do You Really Know Your Audience? - Heidi Cohen

How Well Do You Know Your Audience? The one point most of last week’s SparkTogether speakers consistently made was “Know your audience”. To appreciate the full impact your...

B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn's New Guide, Gender Bias Study, & AI Changes Creative Work

B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn's New Guide, Gender Bias Study, & AI Changes Creative Work

One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique...

How To Use Social Media To Boost Your Content Marketing Results Tips For Social Media Success

How To Use Social Media To Boost Your Content Marketing Results Tips For Social Media Success

Social media channels have unmatched potential to help your brand reach and engage your community in an incredibly cost-effective way.  Although individual channels rise and...