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Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer stories, are seemingly filled with...
12/26/2022
Lumar’s SEO & digital marketing interview series continues this week with a conversation between Senior Technical SEO, Jamie Indigo, of Lumar’s professional services team, and...
12/26/2022
One of the world's biggest celebrity influencer Kim Kardashian was penalised by the US Securities Exchange Commission (SEC) for inadequately informing her millions of followers...
12/25/2022
The importance of creative content for social media marketing is undeniable. Time and again we see the proof as creative and unique campaigns make waves and generate enormous...
12/25/2022
When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time. But we weren't just mindlessly...
12/25/2022
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a...
12/25/2022
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the...
12/25/2022
Are you a social media user or are you being ‘used’ by it? We are all social media users, but some of us are actively realising how social media is ‘using’ us. While the...
12/24/2022
Digital marketers are always comparing different marketing channels to identify one that yields better results. And of course, social media marketing and email marketing have...
12/24/2022
“After climbing the mountain you can finally enjoy the view” – Anonymous From our 20s till the late 60s, we climb a mountain full of professional responsibilities, family...
12/24/2022
Does your print business have a social media strategy? Maybe you publish a post everyone once in a while or perhaps you read, like, and comment on the Facebook posts of others....
12/24/2022
Industry bosses have reacted after Chancellor Jeremy Hunt revealed his autumn statement, which included a number of measures to slash public spending and raise taxes. Measures...
12/24/2022