Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Tips to Create Email Newsletters Quickly and Easily

Tips to Create Email Newsletters Quickly and Easily

Every business should have some form of newsletter but truth be told they are a constant pain to put together for many business owners. There are however a number of ways to...

5 Key things to accelerate your social media success – are you doing them?

5 Key things to accelerate your social media success – are you doing them?

By Alex Blakeway | @AlexBlakeway If you are looking to accelerate your business through social media these are 5 great starting points to become a social media rock...

How to Speak Your Customers’ Language and Why It’s Critical

How to Speak Your Customers’ Language and Why It’s Critical

When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s...

The Promotional Power of Giving Back

The Promotional Power of Giving Back

Now more than ever, giving back matters to consumers. Customers are urging companies to incorporate social responsibility efforts into their business plans, and their shopping...

How to Generate Leads From Social Media for Small Businesses

How to Generate Leads From Social Media for Small Businesses

If you run a small business or are just starting out as a new entrepreneur, chances are you have a lot of social media accounts that you don’t really know what to do...

How to Pull Off a Virtual Trade Show

How to Pull Off a Virtual Trade Show

How to Pull Off a Virtual Trade Show Tools & Tactics To Make Your Virtual Trade Show A Success You are here: Home / How to Pull Off a Virtual Trade Show May 31, 2022 //  by ...

8 Easy Social Media Marketing Tips for Introverts [+Best Apps]

8 Easy Social Media Marketing Tips for Introverts [+Best Apps]

Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial,...

After that Netflix doc, can Abercrombie & Fitch shed the past and transform its brand?

After that Netflix doc, can Abercrombie & Fitch shed the past and transform its brand?

Abercrombie & Fitch has had a tumultuous brand history. Known for its topless male marketing, exclusive preppy fashion and dimly-lit stores, Abercrombie was at the center of the...

How To Dominate Google Merchant Center [Podcast]

How To Dominate Google Merchant Center [Podcast]

So, you want to promote your products online. Are you ready? Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the...

4 technical SEO issues auditing tools won’t show you

4 technical SEO issues auditing tools won’t show you

Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on the hints from auditing tools isn’t the same thing as a true...

Seven Tools to Organize and Optimize your Digital Marketing Strategy

Seven Tools to Organize and Optimize your Digital Marketing Strategy

With each passing year, digital marketing is getting more and more sophisticated, creating the need for equally advanced tools.  One may have an excellent marketing strategy,...

Why the media network craze is just getting started

Why the media network craze is just getting started

Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to be the last hotel owner to do so, and marketers shouldn’t...