Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Breaking and Analysis: Supreme Court on 5-4 Vote Reinstates District Court Order Temporarily Barring Enforcement of Texas Social Media Law; Good News for the First Amendment and Bad News for Those Seeking Law to Replatform Trump

Breaking and Analysis: Supreme Court on 5-4 Vote Reinstates District Court Order Temporarily Barring Enforcement of Texas Social Media Law; Good News for the First Amendment and Bad News for Those Seeking Law to Replatform Trump

In an unusual 5-4 vote,the Supreme Court has vacated a so-far-unexplained order from the 5th Circuit that stayed enforcement of a Texas district court order barring Texas from...

Proven Strategies to Boost Social Media Shares and Conversions

Proven Strategies to Boost Social Media Shares and Conversions

A few years back, social media was just an optional marketing channel. Fast forward to the present, and from big multinational brands to your local mom-and-pop stores, everybody...

Always Have A Virtual Event Backup Plan - The Social Media Hat

Always Have A Virtual Event Backup Plan - The Social Media Hat

It’s a known fact that whatever can go wrong, will. That isn’t to say that everything which can go wrong during an event or webinar will, just that there will be issues. If you...

The Most Important Strategies for Reducing Startup Expenses

The Most Important Strategies for Reducing Startup Expenses

Launching a new startup is an exciting opportunity, and one with the potential to make you very wealthy over the next several years. However, one of your biggest obstacles is...

How Email Marketing Generates Sales - Once You Get It [Bobby Klinck Interview]

How Email Marketing Generates Sales - Once You Get It [Bobby Klinck Interview]

How Email Marketing Generates Sales - Once You Get It [Bobby Klinck Interview] Transcript Email marketing has been shown time and time again to have the highest ROI of any...

5 Revenue Metrics You Should Be Measuring

5 Revenue Metrics You Should Be Measuring

5 Revenue Metrics You Should Be Measuring Not sure you’re tracking the right numbers? Here are five metrics to put on your list. 5 Revenue Metrics You Should be...

What is a Photo Dump and Why Should Marketers Care?

What is a Photo Dump and Why Should Marketers Care?

Find out how to come across as authentic and fun on Instagram with the platform's trending post format — the photo dump. It’s tough to take anything with the word “dump” in it...

12 Essential On-Page SEO Factors You Need To Know

12 Essential On-Page SEO Factors You Need To Know

Did you ever play Tetris? If so, you probably remember how there was no real way to “beat” the game. It basically just got faster and faster with every level. In some ways,...

What is brand marketing?

What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is...

How to convert Amazon buyers to your customers (without breaking the rules)

How to convert Amazon buyers to your customers (without breaking the rules)

An ecommerce brand has to decide whether to sell its products on Amazon’s Marketplace, which is the dominant buying resource for today’s consumer. Consider these statistics: ...

The Future Of Artificial Intelligence In Social Media Marketing

The Future Of Artificial Intelligence In Social Media Marketing

In the past decade, the wave of digital disruption transformed social media into a viral marketing platform for business. How we connect and react to different social platforms...

The Photographer’s Ultimate Guide to Digital Marketing

The Photographer’s Ultimate Guide to Digital Marketing

There’s more to running a photography business than technical skills. An integral part of a successful photography business — whether individual or an agency — is marketing...