Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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This Copyright Lawsuit Could Shape the Future of Generative AI

This Copyright Lawsuit Could Shape the Future of Generative AI

The tech industry might be reeling from a wave of layoffs, a dramatic crypto-crash, and ongoing turmoil at Twitter, but despite those clouds some investors and entrepreneurs...

The Content Chat Bulletin: Your Content Strategy Alone Is Not Enough for Content Marketing Success

The Content Chat Bulletin: Your Content Strategy Alone Is Not Enough for Content Marketing Success

Happy Monday—or as every retailer seems to be calling it right now, Early Black Friday Day... ;) Recently, I talked a prospect out of signing on to do a content strategy...

How To Use Google Search Console To Improve Your SEO Traffic - EditorNinja

How To Use Google Search Console To Improve Your SEO Traffic - EditorNinja

How To Use Google Search Console To Improve Your SEO Traffic Posted on November 21, 2022 By John Doherty One of the cardinal rules of SEO (Search Engine Optimization) is that...

Trendy Web Color Palettes and Material Design Color Schemes & Tools

Trendy Web Color Palettes and Material Design Color Schemes & Tools

As we discussed in our article Color Exploration in Web Design, Design systems contributed to the trend of the importance of color, and took the palette even further than it was...

The Web Has an Outdated Software Problem

The Web Has an Outdated Software Problem

Some might say that nothing lasts forever on the web. And that maybe change is the only constant. Favorite websites come and go, as do tools and technologies. Sure, there’s some...

TikTok SEO: How to Increase Your Discoverability on TikTok

TikTok SEO: How to Increase Your Discoverability on TikTok

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of...

Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact | Ogilvy

Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact | Ogilvy

It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t...

How To Bypass Big Brands Bidding Up Your Terms

How To Bypass Big Brands Bidding Up Your Terms

Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This...

A Different Way of Thinking About Core Updates

A Different Way of Thinking About Core Updates

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. These days, Google algorithm updates seem...

SEO Without Link Building: 10 Ways to Rank Without Backlinks

SEO Without Link Building: 10 Ways to Rank Without Backlinks

SEO without link building. Is it really possible? Most experts would say no. After all, links have been an integral part of search engine optimization for years. However,...

The Complete Guide on B2B Influencer Strategy - Oktopost

The Complete Guide on B2B Influencer Strategy - Oktopost

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects,...

How to use digital PR and cross-channel data to amplify organic growth

How to use digital PR and cross-channel data to amplify organic growth

Despite being tempted to pull back on spending during a recession, I believe that it is critical that brands stay visible to maintain brand advocacy — and Digital PR is a great,...