Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Commerce is launched but your product information is a mess. Now what?

Commerce is launched but your product information is a mess. Now what?

If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated...

Retailers balance holiday promotions with a budget-conscious consumer

Retailers balance holiday promotions with a budget-conscious consumer

In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers...

As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain

As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain

Google’s Privacy Sandbox features will start appearing on Android phones next year, the company announced Tuesday, giving stakeholders in the mobile advertising ecosystem an...

Shedding digital light on SMEs

Shedding digital light on SMEs

Shedding digital light on SMEs By features Australian converter Luminar has expanded its digital printing capacity to give small businesses high-quality packaging ready for...

What is social media marketing?

What is social media marketing?

Search Engine Land » SEO » Content » What is social media marketing? What is social media marketing? Learn what social media marketing is, how it helps brands gain more...

Picture Limitless Creativity at Your Fingertips

Picture Limitless Creativity at Your Fingertips

Backchannel Picture Limitless Creativity at Your Fingertips Artificial intelligence can now make better art than most humans. Soon, these engines of wow will transform how we...

Google launches new search, shopping and maps features

Google launches new search, shopping and maps features

Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways....

Device-specific PPC: Why it still matters today

Device-specific PPC: Why it still matters today

Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets,...

Need Photography Products to Sell? Try These Winning Ideas

Need Photography Products to Sell? Try These Winning Ideas

As working photographers, we have many ways to make money from our photography. Some business models involve charging fees for our being there as a photographer. Other business...

Photography Business Ideas to Generate More Income

Photography Business Ideas to Generate More Income

This is the perfect year to learn how to make money as a photographer because all of the events that have been cancelled the last year and a half are finally coming back. It’s...

Streaming Delivers Better TV for Brands and Streamers Alike - Advertising Week

Streaming Delivers Better TV for Brands and Streamers Alike - Advertising Week

The Game of Thrones prequel, House of the Dragon, has claimed the Iron Throne. Accruing HBO’s largest single-day viewership for a series debut, the show’s success is, in part,...

Social Media Logos: How To Use & Where To Download Them

Social Media Logos: How To Use & Where To Download Them

Social Media Social Media Logos: How To Use & Where To Download Them Social icons are a good way to connect with your audience and increase your followers, but they have...